Capture-stage examples
Every Capture-stage asset in the gallery, shown with the handoffs into and out of it.
95 examples
- Acquisition.com — Personalised-roadmap quiz (six screens)A HubSpot form dressed as a quiz: one question per screen, and the line "Free. Takes about 30 seconds." under the button. The first screen asks only for a name, which is the cheapest commitment available; the phone number and a shipping address come before any question about the business. The consent line beneath the form says the details may be used for calls, texts and email "using automated telephone dialing systems and AI". The last screen is the one that matters: six dropdowns — employees, revenue, margin, ownership, how long you have followed Alex, industry — and the revenue answer alone picks the next page.View asset →
- Acquisition.com — The kit pageDark, single-purpose, with the form in the first screen. The strapline narrows the audience twice, "for owners and founders doing $1M+ a year, with a sales team, or hiring one", and then lists what is inside: the training (21 minutes 42 seconds), a Sales Comp Builder, a Recruiting Budget, a Group Interview Funnel and a Career Ladder. Each tool gets its own "question it answers" block further down, followed by Google reviews of the Scaling Workshop. Nothing on the page offers the workshop or a call; the workshop appears only as the source of the reviews.View asset →
- Acquisition.com — Four-screen kit formA custom wizard, not the HubSpot embed the Roadmap uses, with five answers on the last screen. The first screen asks only for a name, the second for an email, the third for a phone number, and only then comes the screen that sorts the visitor: employees, annual revenue, ownership, how long they have followed Alex, industry. Unlike the Roadmap there is no address screen. The same two answers, revenue and ownership, decide the next page.View asset →
- Acquisition.com — "5 Scaling Frameworks" lead formA HubSpot form that goes far past name and email — annual revenue, ownership structure, industry, and how long you have known Alex, all before a free download. It is not just segmentation for the nurture sequence: one of those answers picks the next page. Answer under $100k and the funnel stops selling to you entirely. Answer anything else and you land on a workshop pitch. The visitor is sorted at the moment of opt-in and never sees the branch they did not get.View asset →
- Acquisition.com — Sales Roadmap form (one page)"Get your free personalized Sales Roadmap… instantly." Unlike the main Roadmap, which goes a screen at a time, this is a single long form: first and last name, business email, phone with a country-code picker, and four dropdowns (annual revenue, ownership, how long you have followed Alex, industry), over a mock-up of the "$100M Sales Roadmap, six stages, one constraint at a time". The button is DOWNLOAD NOW. /sales-roadmap-b is the same form under the title "Sales Roadmap B", so two URLs are being run against each other. The country-code picker defaults to the visitor's country, and the phone number is validated: an invented US number is rejected.View asset →
- Acquisition.com — Marketing Roadmap wizardA wizard like the main Roadmap's: first a name (LET'S START), then a business email, then a phone number. The country picker defaults to US +1 here. Under the form: "Receive it via email.", "Same playbook we use in our $250M+ portifolio companies." (sic) and "Requested by 250,000+ business owner." (sic). Its field list also names employees, annual revenue and ownership, which come after the phone screen. The phone screen validates the number, and the walk stopped there, so the qualifying questions and anything after them are not captured.View asset →
- Blueprint — Klaviyo email popup ("healthy, for free")Fires on load, over the quiz, before the visitor has seen anything. The offer is editorial rather than transactional — "We will teach you how to be healthy, for free", "Join 800,000+ others", then four bullets naming outcomes (youthful skin, healthy hair, better sleep, more energy) rather than products. Note the mismatch: the dialog's own accessible name is "SMS Opt-in - Get 20% Off", but the panel asks only for email and never mentions 20% anywhere. The discount promised to a screen reader is not the one on screen.View asset →
- Blueprint — Quiz landing ("Get your personalized longevity protocol")One promise, one button, no scroll required. The subscription frame is set before a single question is asked — "Save 5% when you subscribe to your protocol" sits directly under the headline, so by the time results appear, subscribing has already been established as the default rather than introduced as an upsell.View asset →
- Blueprint — Protocol quiz (11 screens, Okendo)Eleven screens that auto-advance on tap, opening with the least sensitive question available and never asking for anything identifying until the very end. Two things make it worth studying. First, the personalization is real: walking two disjoint personas returned overlapping-but-different baskets, and re-walking one from a clean browser context returned an identical result, so the engine is rule-based rather than decorative. Second, sex at birth is a router — answering Female inserts two screens (pregnancy, menopause) that the male path never sees, and answering yes to pregnancy produces a liability disclaimer rather than a disqualification. The funnel never turns anyone away.View asset →
- Blueprint — Email capture — optionalThe funnel's only lead capture, and its weakest moment. It is labelled "(optional)", and its Continue button is rendered as an outline button identical to Back — the only screen in the flow without a solid primary CTA, on a flow where every other screen advanced on a single tap. The visitor has just answered eleven questions and is one tap from the payoff; the path of least resistance is to skip. This is the whole handoff problem in one screen: an eleven-question profile is about to be spent on a basket and then discarded.View asset →
- ClickFunnels — "AI + Funnels can be used to create your first $1,000" registration pageA long letter "From: Russell Brunson" with a countdown to the start of the challenge, a video, and more than a dozen identical "Join The FREE Challenge" buttons. The pitch is to beginners, and it names them: stay-at-home parents, service providers, and W2 employees "quietly wondering if AI is going to automate the job they worked a decade to be good at". The countdown is real (Monday 28 September, 1pm ET), but the page is not a one-off. The ads pointing at it have run since June, and the challenge's Facebook group was renamed from "9/14" to "9/28" a fortnight earlier. It is a live event run on a rolling schedule. On a phone the form sits right at the top. On a desktop every button opens a popup instead.View asset →
- ClickFunnels — Challenge registration formFull name, email, and an optional phone number under the line "Get important challenge notifications so you don't miss a thing." The consent text underneath covers automated calls, texts and "prerecorded/artificial voice messages" for "promotional outreach", so the optional phone number is a sales channel as well as a reminder. Nothing is qualified here. Everyone who registers gets the same next page.View asset →
- Dent Global — "Stand Out, Get Known, Become the Obvious Choice" live workshopA Zoom-branded registration form at the top, "Live Workshop with Daniel Priestley", offering two sessions on Wednesday 7 October: 9:30am and 4:00pm BST. Under it, a long wall of proof: video case studies with revenue captions ("$20k to $2 Million+", "Sold for £1.5 Million"), a scrolling column of five-star results, and testimonials sorted by industry. It also says who should not come: "Not for early-stage businesses, side hustles, or anyone still trying to hit their first £100k". The proof doesn't agree with itself. The headline says 5,500+ owners have scaled with this system, and the host bio lower on the same page says "Over 3500 entrepreneurs globally have completed Dent's accelerators".View asset →
- Dent Global — The same workshop, in APAC and Americas timeThe APAC page offers 7:30pm AEDT on 7 October, which is the 9:30am London session. The Americas page offers 11:00am EDT, which is the 4:00pm London session. One presenter, two sittings, three regional pages, each showing only its own time zone. Each region has its own ad set, but the copy is the UK copy: ads to the Sydney and New York pages talk about a "£10,000 offer".View asset →
- Dent Global — "Become the Obvious Choice in your Industry" recorded masterclass"In 40 minutes, you'll discover how to…" with a trailer, four founder case studies ("Grew from €20K to €2M in annual revenue within 18 months") and a host bio that leans on podcasts: Diary of a CEO "seven times, more than any other guest in the show's history". Both buttons open the same popup form. The page is the most-advertised single destination in the account, and it is a recording.View asset →
- Dent Global — "Get Oversubscribed in 2027" masterclassA "limited-time masterclass" for "6-7 figure Business Owners", built on the live workshop's template. The seams show: a page about 2027 asks "Is this workshop for you?" and closes on "In 2026, only businesses who know this win". The claim on this one is "5,200+ business owners".View asset →
- Dent Global — Registration form, mobile number requiredFirst name, last name, email, session, location, and a required mobile number. The consent line covers "logistics and marketing communications about this event via email and SMS, as well as occasional marketing messages via SMS and WhatsApp". The recorded masterclass forms ask for the same mobile number. Nothing on the form asks about revenue, so the "not for anyone under £100k" line on the page is a request, not a filter.View asset →
- Dent Global — Contact form before the first question“Let’s get started”: first name, last name, email, an optional phone number and a country, before a single question has been asked. Most ScoreApp quizzes ask for contact details at the end, once the visitor wants their result. This one asks first, so it gets the email even from people who drop out halfway. The fine print says the report comes “along with relevant business tips and events”. Unlike every Dent workshop form, the phone number is optional.View asset →
- Dent Global — The scorecard: about thirty scored questions, then six that sort youOne question per screen with three answers each, starting with “Do you have an inspiring origin story and mission that attracts the right people?” Around the 64% mark the questions stop being about influence and start being about the buyer: industry, how well they know the KPI method, revenue, biggest obstacle, whether they want outside help, and whether they can pay for it. Those last six questions decide which of the results pages below a visitor reaches. Answering “Under 100K” to revenue adds a separate set of questions that nobody else is asked.View asset →
- Dent Global — 24 Assets contact form“Enter your details below to start the scorecard”: name, email and location, with no phone field at all. As on the KPI scorecard, the form comes before the questions.View asset →
- The Diary Of A CEO — The product page“Set the three goals that actually matter this year. Three questions that turn a vague ambition into something you will still be doing in ninety days.” Below the hero it’s a normal shop product page: a zoomable mock-up of the PDF, 14 star reviews, a reviews carousel and a grid of customer videos of the diary and the cards. The store’s header, cart and “Lock In bundle” announcement bar stay on screen throughout. One of the reviews in the carousel asks for help with rent.View asset →
- The Diary Of A CEO — “Where should we send your guide?”“Send me the guide” opens a Klaviyo modal with one field. Email only, no name, so the cost of saying yes is as low as it gets. The questions come on the next two screens, after the address is already saved.View asset →
- The Diary Of A CEO — “Help us tailor your guide”Two more screens inside the same modal, framed as personalising the PDF: “To unlock the guide, tell us what you’re most interested in.” The answers are list segmentation. Interests cover the podcast’s topics (business, money, health, relationships, mindset, tech), and the role question asks for the visitor’s job.View asset →
- The Diary Of A CEO — TODO: the Facebook instant formNot captured. Instant forms open only inside the Facebook app for a logged-in user, prefilled with that person’s details, so they can’t be reached from the Ad Library. To capture: open either ad on a phone with a Facebook account and screenshot the form.View asset →
- The Diary Of A CEO — Behind the Diary: “Join 450K subscribers”The ad’s line as the headline: “Have you ever felt like nobody else thinks the way you do?” Then the promise: “Once a week I write a letter. The things I’m thinking about at 2am, the decisions I’m wrestling with, the stuff I’m figuring out in real time. Straight to your inbox every Sunday.” One field, and the subscriber count on the button instead of “Subscribe”. The background cycles through behind-the-scenes photos.View asset →
- The Diary Of A CEO — DOAC: “Ready to go deeper?”“The newsletter that goes further than the podcast. Episode drops, distilled frameworks, and the takeaways worth keeping.” thediaryofaceo.com is this page and nothing else: the podcast’s own domain is a sign-up form over a looping video. The URL becomes /video?variant=video, and every sign-up is tagged with that variant, so the page is built for A/B tests even though only one version is live.View asset →
- The Diary Of A CEO — SparkLoop recommendations (behind a human check)Both sign-up forms send the new subscriber to upscribe.page, SparkLoop’s recommendation page, before the thank-you: “Just a moment — setting up your welcome experience…”. It offers other newsletters to subscribe to, which publishers typically use to trade or earn from referrals. It sits behind a Cloudflare check (“Confirm you’re human to continue. This one-time check keeps recommendations fair for everyone.”) that stopped the automated capture, so the recommendations themselves weren’t seen. On the DOAC run the check failed and the page skipped straight to the thank-you.View asset →
- The Diary Of A CEO — “There’s still time to hit your 2026 goals”A Klaviyo popup across the shop: “Download The 1% Lock In Guide to finish your year strong”, email only. The same guide is a £5 line inside the £42 Lock In Bundle, so the popup gives away a piece of the paid offer and introduces its name before the visitor sees the bundle.View asset →
- FitMe — 34-question personalization quizThe engine of the funnel. Thirty-four light taps build sunk-cost commitment while collecting the inputs (goals, body, habits, height/weight/age) that the paywall feeds back as a "personalized plan". Reassurance interstitials are threaded between question blocks to sustain momentum, and the numeric answers drive a computed BMI reveal near the end.View asset →
- FitMe — Email + name lead captureThe PII gate. The personalized plan is dangled just behind an email field, then a marketing-consent tap and a first-name ask follow — the name is reused to personalize the paywall ("plan for Sarah"). The email input is a plain text field, so the gate is only recognizable from the heading, not the input type.View asset →
- Flightcast — “Stop guessing what content works.” (/tf)The ad’s landing page is the homepage with the menu taken out. flightcast.com has Pricing, Log in and Watch Demo in its header; /tf has only the logo and one button. Every call to action on the page says “Explore Flightcast” and goes to the same onboarding.View asset →
- Flightcast — “Hey, I’m Fey.” A product tour before the form“Let’s see what Flightcast can do for your show.” A guide character walks through a made-up show’s numbers before anything is asked: 115,736 plays across every platform, “Tuesday episodes reach 2.4× more listeners”, listeners in 96 countries, $4,922 earned in 30 days, then a full sample dashboard. A “See plans” button sits in the corner.View asset →
- Flightcast — “Already have a show?”The first question splits two buyers. “I already have a show” promises that moving over “keeps its ratings, reviews and followers”, the main fear of switching hosts. “I’m starting a new show” goes straight to setting one up.View asset →
- Flightcast — “What’s your show called?”For existing shows: search by name or paste an RSS feed, with “The Diary Of A CEO” as the example. The capture stopped here because it needs a real show.View asset →
- Flightcast — Starting a new showPick a category (business, health, faith, personal growth, culture, tech, news), then the show details: name, author, an author email that “Apple and Spotify use to verify your identity”, description, categories. The new show is set up before any account or plan. The capture stopped at this form.View asset →
- Gym Launch — "2026 Gym Growth Playbook" download page"(FREE DOWNLOAD) 2026 GYM GROWTH PLAYBOOK: why your gym is stuck, and the blueprint to get it growing again." A HubSpot form beside the book cover: first name, last name, email, mobile phone and one qualifier, "Tell Us About Yourself", with eight options from "I am a Gym Owner" through "I am a personal trainer" to "I am not a Gym Owner, but I love what you do". The form carries a reCAPTCHA, which on the live page shows Google's test-key banner: "This reCAPTCHA is for testing purposes only. Please report to the site admin if you are seeing this." A scripted submit returned "Failed to validate Captcha", so nothing after the form is captured. A second, hidden form on the page posts to /playbook-26 with shipping and billing fields.View asset →
- Gym Launch — "The exact system we use to double gym revenue" training page"The exact system we use to double gym revenue. What we used to only share with clients, we're now sending to you in your choice of format (PDF, video, or both)." The body names Mike Ferreira, President of Gym Launch, and promises "$10-$20k in your pocket in the next 10 days" and "an average of $168,000 in new revenue to gyms in under 12 months", from a video training and a 140-plus-page resource. A video thumbnail ("add 30-50 new members in 90 days") sits above a "Grab the Free Training" form, whose fields include a three-way delivery preference. Like the Playbook page it carries a hidden second form with shipping and billing fields, posting to /double-v-copy. The form was not submitted.View asset →
- Hampton — "Real connections to grow your business and life in New York City."One HubSpot page serves every city. A script reads ?city= and writes the city into the title ("Hampton: NYC Founders & CEOs"), the headline, "Connect IRL at Hampton NYC events" and "Apply to the New York City chapter". The member count is part of the same swap, and it shows: New York gets "We've got 220+ founders in New York City", while Tampa and Seattle get "We've got founders in Tampa", with no number. Below a wall of member founders (Morning Brew, Figure, [solidcore], ProfitWell), the application sits on the page itself ("Takes 60 seconds"). It asks for name, email, phone and website, role, revenue band, how tech-enabled the business is, LinkedIn and country, plus an SMS opt-in ("Busy founders forget things"). The revenue dropdown's three sub-$3M options are the ad's three qualifying routes, word for word. The form's five UTM fields are empty, because the ads link with only ?city=. (The black panel below the hero is an embedded Vimeo video that refused to play in the capture browser with "We couldn't verify the security of your connection". Whether real visitors see the video wasn't established.)View asset →
- Hampton — "Real connections to grow your business and life."The page opens on a question rather than a pitch: "Want to see if it's a fit for you? Tell us what you're here for", with seven goals to choose from (customer acquisition, hiring, leadership, meeting people…). Choosing any one of them starts the application. The long page beneath makes the case with member testimonials (Brett Adcock, "Figure AI ($38B valuation)"; the city ads say $39B) and an FAQ that says membership is billed annually and meant to last "a decade or more".View asset →
- Hampton — Five questions, then contact detailsA ClickFunnels quiz (the form fields are named cf-quiz-7403632, while the rest of Hampton runs on HubSpot) with one question per screen: goal, role, revenue/funding/exit status, country, city, then "What's your contact details?". The revenue question is the qualifier, but it doesn't branch. Answering "$0-$999,999" leads to exactly the same next screens as "$5-10M", and every path ends at the same name, email, phone, website and zip form. So nobody is turned away before they give their phone number, and any vetting happens afterwards, by Hampton. The city list is also out of date: sixteen cities plus "None of the above", with no Seattle or Tampa, both of which now have their own ads.View asset →
- Hampton — "Net Worth Reveal: A rare look at the monthly expenses, income, and investing habits of 50 founders"The report is sold on its teasers: Alex Hormozi's "liquid ~$95–100M… spends ~$80–120K/month", Bryan Johnson, Scott Galloway, Loom's Vinay Hiremath "declined ~$60M earn-out", and an anonymous billionaire, "Oscar". "This document, because of its rarity, could costs thousands of dollars. But we decided to make it completely free." The price of free is a form that asks everything the membership application asks: role, annual revenue band (the same sub-$3M options), industry, company URL, country, zip code and a required phone number, with the same SMS opt-in. It's a membership application disguised as a download.View asset →
- Heyflow — "1-min eligibility check" (9 screens)Framed as a free assessment the visitor receives, while functioning as a hard budget gate Heyflow applies. The first question sits inside the landing screen itself — there is no "start the quiz" click to lose people on — and a "Spot reserved for 20:00" countdown starts the moment the page loads. Two screens in the middle are not questions at all but a proof interstitial and a competitor comparison, inserted once four answers of sunk cost are already banked.View asset →
- Heyflow — Lead form ("Submit & proceed to booking")Four fields and a single checkbox, personalized with the CEO's name and face — you are booking with Amir Bohnenkamp, not "the team". Only the email is meaningfully gated ("Business email"); phone is explicitly optional, so the form asks for as little as the booking requires. The one checkbox bundles terms acceptance with newsletter subscription in a single tick, which for a German company under GDPR couples two consents that are meant to be granular.View asset →
- Heyflow — Trial signup (app.heyflow.com/signup)The funnel's primary exit, and the destination five ads point at directly with no landing page in between — a deliberate no-LP path for warmer traffic. Three signup routes (Google, Microsoft, email) with the friction-removal promise repeated, then testimonials and an ISO/GDPR/HIPAA/SOC2 badge row doing enterprise reassurance on a self-serve page. A product-demo video sits mid-page; see the second capture, which recovers it.View asset →
- Heyflow — Trial signup — product demo embed"Heyflow in 5 minutes with Laura" — a product demo placed below the signup buttons rather than above them, so it serves hesitation rather than interrupting intent. Captured as a separate viewport shot: the page's own full-page render silently drops this iframe.View asset →
- Heyflow — Contact Sales flowThe sales-assisted exit, reached from "Book demo", "Book your sprint" and "Contact Sales" across all three entry pages — one flow, with the originating button tagged in the URL (?button=demo, ?button=enterprise_security). Fronted by a named testimonial and a client logo wall above the form. Also built in Heyflow, on Heyflow's own operations domain.View asset →
- Heyflow — Contact Sales form fieldsWhere this funnel's qualification actually lives — and it is far softer than the sprint offer's. Spend brackets are in euros and start at "Under €25,000", with an explicit "I don't spend money on paid advertising" option, so nobody is turned away. Two defects: the spend select is pre-answered at "€50,000 – €100,000" rather than defaulting to its own placeholder option, so any lead who skips the field is filed in a bracket they never claimed — on the field that drives routing; and a "Please specify an answer" validation error renders before the visitor has interacted with anything.View asset →
- involve.me — Create with AI (it builds your funnel before you sign up)The cleverest step in the funnel. You don't need an account to start. You describe the funnel you want, optionally give your website so it can match your brand, and watch the AI build it: logo, colours, fonts, questions. Only then does it ask you to sign up, and it names what it built ("Register or Login to use the AI generated Personalized Meal Plan") without showing it. You've already put in the effort, and the result is waiting behind the sign-up form.View asset →
- involve.me — Free sign-up pageWhere every ad, on every platform, ends up. "Get started with a free plan": sign up with Google, Microsoft or your company login, or with name, email and password. No card, and no questions about your company, so the funnel asks for as little as possible up front. If you came from the AI builder, one line changes to name the funnel waiting for you. (The Google button shows in the language of whoever is looking at it.)View asset →
- involve.me — Enterprise request form (5 screens)"Contact sales" on the Enterprise plan opens a short quiz built with involve.me itself. It asks for your name, work email, company and job title, then what you'll use it for, then five numbers (users, monthly visits and so on). Finally it lets you choose: book a call or get a quote by email. Its first screen still mentions a "Business plan" that no longer exists.View asset →
- involve.me — Log-in page ("Login or register to use the Appointment Funnel template")Click "Get the template for FREE" and you land on "Sign in to your account". The page knows why you came and names the template, but it assumes you already have an account. Most people clicking an ad don't. Creating an account is the second option on the page, not the first.View asset →
- involve.me — Free sign-up pageThe same sign-up page the current funnel uses: Google, Microsoft or your company login, or name, email and password. No card. The page doesn't mention the template, so nothing on screen reminds you why you're signing up. (The Google button shows in the language of whoever is looking at it.)View asset →
- James Clear — Newsletter opt-inA single email field, nothing else — the destination matches the ad's promise exactly, no qualifying questions, no bait-and-switch.View asset →
- James Clear — "30 Days to Better Habits" course opt-in (not captured)TODO: capture — a second, real lead magnet (an 11-lesson free email course) offered on the same confirmation page. Not converted into this pass; would need a second persona/inbox to avoid conflating two welcome sequences.View asset →
- King Kong — "Free 30-Minute Scaling Growth Map Session"The page sells a free 30-minute strategy session, but "Get Started" does not open a calendar. It opens a quiz, one question per screen with progress dots along the top: your name, your email, what you sell, which marketing you already use, your country, your monthly ad budget, your website, your current and target revenue, your biggest obstacle and your timeline. Each answer is small, and by the end King Kong knows whether you are worth a call before you have asked for one. The page works hard to keep you going. It names the country it thinks you are in ("Servicing clients in…"), a live toast keeps announcing that someone else has just claimed a session, and an exit popup ("Hold up there, tiger") waits for anyone who tries to leave. That toast has a cost on a phone: on the marketing-channels question it sits over the Continue button for about two seconds in three, and a tap while it shows does nothing. The slides follow the quiz to its fork between hiring the agency and buying a course, and on to the details form that asks for a phone number before the calendar.View asset →
- King Kong — E-commerce landing page (not captured)TODO: capture. `go.kingkong.co/ecom` is a distinct page from the quiz at `/strategy` — not walked, but flagged here rather than folded silently into the shared funnel.View asset →
- King Kong — "DO IT FOR ME" (Agency) vs "TEACH ME HOW TO DO IT" (Courses)Also reached on a desktop viewport. Answering the revenue questions at the top of the scale reaches a different final screen instead of a rejection: a choice between hiring King Kong outright ("Agency," 4.6★/607 reviews) or buying a self-serve course ("Courses," 4.8★/6,951 reviews) — a second King Kong product line, entirely separate from the agency funnel this card maps. Both option cards submit to the identical Infusionsoft form endpoint (`wg216.infusionsoft.com/app/form/process/...`) under the hood. Neither "Get Started" button advanced the quiz when clicked — tried as a plain click, a full trusted-event simulation, and a CDP-level click through the browser's own input pipeline, all with no effect. That was the desktop run. Re-walked on a phone on 5 October 2026 ($50k+ budget, $1M current and target revenue), the Agency card's "Get Started" worked with a real click and led on to three more questions and a details form; the Courses card was not tried on a phone, and the desktop failure was not reproduced there or re-tested.View asset →
- King Kong — "BOOM!" details form, before the calendarReached on a phone after the Agency path's three extra questions. The headline congratulates the lead ("BOOM! It looks like we can DRAMATICALLY help you grow your business") and asks for details again: first name, last name, mobile number, company name and website, with the first name and website already filled from earlier answers. The number field defaults its country code to the visitor's detected location. The copy promises "a calendar on the next page to pick a time and date", so this is the last gate before the booking step. The phone number is the only new thing it asks for that the quiz has not already asked or implied, and it was not entered.View asset →
- Marketing Secrets — "Cancel Claude & ChatGPT", Marketing Secrets AI sign-upWhere the challenge domain goes today. aisecretschallenge.com redirects to the Marketing Secrets AI sign-up page: "Free for 14 days. Just $97/month after". The challenge is over, but the ads' traffic and the domain were kept, and both now point at the subscription the challenge was presumably selling. The headline goes after the general-purpose tools by name, and the pitch is that one flat fee replaces "the $200+/mo of juggling separate AI subscriptions".View asset →
- NP Digital — Messenger click-to-chat (not captured)TODO: capture. fb.me opens a Messenger conversation rather than a webpage, so there's nothing to screenshot as a landing page — the "form" is whatever the chat bot or a human rep asks for. Not walked, since that requires an actual Messenger session rather than a browser capture.View asset →
- NP Digital — "We make sure you show up everywhere, from Google to ChatGPT"The non-local-service ads — AI-search anxiety, e-commerce, general "NP Lead Engine" pitches — all end on this same page. There's no free tool, no lead magnet, no price anywhere: the whole page is one form ("Let's grow your business together") asking for name, email, website, monthly marketing budget and phone, gated behind "Book a call". The budget field is the qualifier, the same mechanic as a coaching funnel's "apply now" — it screens leads before a human ever talks to them.View asset →
- OfferLab — "The 47 second hack to have other people make you money online"A headline, a subhead ("…And It Even Works If You Don't Have A Product Or An Audience Or A Budget!") and a video thumbnail made to look like a press montage, with Brunson in the corner and a red "PRESS VIDEO" stamp. The video cannot be played until an email address is submitted, so the page is an opt-in gate, with no price and no navigation. The footer calls OfferLab "an Etison Product", the company behind ClickFunnels, and the copyright still reads 2025, a year after the launch ads stopped.View asset →
- OfferLab — After the video (not captured)TODO: capture. Whatever the video leads to, presumably an OfferLab sign-up, is not on the splash page itself.View asset →
- Peterson Academy — “Professor Seminar Livestreams – coming soon”About two-thirds of the way down the listicle (around 3,500px), a full-screen popup asks for an email to “be the first to know” about livestreamed seminars that don’t exist yet. It is the only free thing on offer. It fires once per visitor; a second visit in the same browser doesn’t show it.View asset →
- Prime Mover — "Your FREE copy of Expert Secrets"The free-plus-shipping funnel Brunson made famous. The book is "Only $609.95 FREE Today!": the price is the 384-page book plus five bonuses "worth $585" (Expert Evolution, Hook Story Offer, the Perfect Webinar slides, the 5 Minute Perfect Webinar and a 30-day challenge), and you pay $9.95 shipping in the US or $19.95 abroad. The order form sits above the fold, asking for name, email and phone, with consent to autodialled calls and texts, before a long letter "From: Russell Brunson, Boise, Idaho" makes the case. The footer is Prime Mover's, not ClickFunnels'.View asset →
- Sabri Suby — "Shark Tank investor releases 10,000 copies... for free"The headline leads with "Shark Tank investor," not the book title. In order: a press-logo strip (Forbes, Entrepreneur, Inc., MSNBC); five named testimonials (Dan Lok, Mike Dillard, Gretta van Riel among them); a first-person letter from a rented bedroom with $50 to "2023: Becomes Shark on Shark Tank" (an actual photo of the Shark Tank Australia panel); the same named case studies as the King Kong ad (the $0-to-$7M builder, the Pilates business, the mattress start-up); a page-by-page table of contents ("The Halo Strategy — Page 83", "The Magic Lantern Technique — Page 248"); the 134-page review widget; a "$7.8 billion... out of 'thin air'" sales chart; a "WHO NEEDS THIS" qualification section; and three P.S. blocks restating the guarantee before an FAQ and the real footer. A sticky "RUSH ME A FREE COPY" bar stays pinned through most of the scroll. No order form is embedded in the page itself — every CTA must hand off to one elsewhere, which this capture doesn't reach.View asset →
- Salesforce — “See what turnkey AI can do — for free.”“A free CRM with turnkey AI that knows your customers.” Two buttons, “Start for free” and “Watch demo”, then straight into a three-plan price table, four feature cards and a customer quote with a “Get free CRM” button. A few seconds after load an Agentforce chat panel opens by itself, “Need help? Ask Agentforce.”, and its first suggestion is “Connect me with a sales rep”. The page keeps the full site header, and the header’s green “Get started” doesn’t go to the free plan at all (see the last step).View asset →
- Salesforce — $0, $25, $100: all “Try for free”Free Suite $0 (2 user licences, no contract or credit card), Starter Suite $25 per user per month (monthly or annual), Pro Suite $100 per user per month (annual contract). All three buttons say “Try for free”, so the free plan sits beside two trials that look the same, and a visitor who came for “free” is offered the paid plans at the same click cost. Lower on the page, a card headed “Ready for more of everything? Time for Starter Suite.” links to the Pro Suite trial instead, and the closing “Get Salesforce. Free.” button goes to the Starter trial, not the free sign-up.View asset →
- Salesforce — “Sign up and get Salesforce for free.”The same three-step wizard as the Starter trial: name and job title, then company, size and country, then email and a required phone number. The page config files it as a “free-trial” offer (free-trial-00002633), and the small print is the trial’s, reused: “Your free trial may be provisioned on or migrated to Hyperforce” and “Our team will be in touch to help make the most of your experience.” One line is new: “Inactive accounts may be deleted after 60 days of no use”, a limit on “Free Forever”. Walked to step 3; not submitted (it needs a real phone number).View asset →
- Salesforce — The header’s “Get started”: a Starter trialThe green “Get started” in the header of the Free CRM page goes to a different sign-up altogether: a Trailblazer account page headed “Let’s get you into your Starter free trial.” It asks for “Business email” only, or “Continue with Google”, with no phone and no wizard, and it carries a reCAPTCHA. A Gmail address was accepted. So the quickest way to sign up from the free plan’s page is into the paid plan’s trial.View asset →
- Salesforce — The gate: the same eight fields“Sales Cloud ROI Calculator” and the form Salesforce uses on every gated offer: first and last name, job title, company, company size, country, email, phone, all required. After it, the form sends the visitor to a public confirmation page (/sales/conf/resources/sales-roi-calculator/), whose address is in this page’s source. Not submitted during capture; the calculator was opened at that address.View asset →
- Salesforce — Two clicks: what you use, how big you are“Close more. Grind less.” Step 1 of 2 asks for the current solution (Manual, Homegrown, Other Provider) and a company-size band, then “Next”. No numbers to type: “Pre-populated data will appear based on your selections.” The calculator is a Squirrel365 embed inside the Salesforce page.View asset →
- Salesforce — “Get Salesforce free for 30 days.”A campaign page with no site nav: just the logo, “No credit card required, no software to install”, five ticks (up to 10 users, guided onboarding, sales, service, email marketing and commerce in one place, AI drafting, a free Slack workspace), three G2 badges, a phone number and the form. The report pages Salesforce advertises keep the full nav; this one has nowhere to go but the form. Google Search sends people here too, on the term “salesforce contact management”.View asset →
- Salesforce — Three steps, contact details last“Step 3 of 3” with a counter. Who you are, then where you are, then “Just one more thing”: email and phone, both required, and a box agreeing to the Main Services Agreement. Seven answers come before the two that cost the most. “Our team will be in touch to help you make the most of your trial”, so a trial is also a sales lead. Walked to step 3; not submitted (it needs a real phone number).View asset →
- Salesforce — “AI agents. Revenue strategies.”One screen: the pitch on the left, the form on the right, the footer underneath. Three statistics stand in for a table of contents (“Why 94% of sales leaders say agents are essential to growth”) next to a 3D render of the report cover. On a phone the statistics and the cover are dropped, and the page opens on the headline and the form. The full site nav stays, including Login and a green “Get started”.View asset →
- Salesforce — Eight fields, phone requiredFirst name, last name, job title, company, company size, country, email, phone — all required. It is the same form, built from the same component, on every Salesforce gated offer: a report, a calculator or a three-minute demo video all cost the same eight answers. The country is filled in from the visitor’s location, and changing it changes the consent.View asset →
- ScoreApp — "Get the $1M Lead Gen System Blueprint" opt-in pageThe page leads with Priestley, not the product: "Daniel Priestley shows you: The step-by-step process used to generate high-quality leads", a video trailer, and "A 20-minute Masterclass" repeated under the headline. The form asks for three things, first name, last name and a business email. Below it come a strip of logos (the Great British Entrepreneur Awards, Ali Abdaal), four testimonials about learning from Priestley, and a short biography that names his other company, Dent Global. ScoreApp is not named until the fourth section, "Why ScoreApp is the super-effective marketing tool you need", where it is introduced as the tool the masterclass teaches. The page itself is a ScoreApp scorecard, so a visitor signing up to learn scorecard marketing is already using one.View asset →
- ScoreApp — "Which scorecard does your business actually need?" diagnosticEvery campaign page, the homepage and the pricing page link to this seven-question quiz for visitors who aren't ready to sign up. It promises to tell you "exactly what to build" and which plan to start on "without overpaying". It is built in ScoreApp, so it shows the product working, and it also sorts visitors by plan. The first question asks for your biggest marketing or sales need, and its six answers match the jobs the campaign pages are written for: attracting leads, qualifying them, research, launching a waitlist, events and webinars, and website enquiries. Questions two to seven and the recommendation are still to be captured; the quiz is behind a captcha that needs a person.View asset →
- ScoreApp — "Create your free ScoreApp account to get started"Where every page ends. Name, email and password, or "Sign up with Google", and no card. Beside the form is a quote from an entrepreneur and awards founder, not a feature list: by this point the visitor has been sold, and the page only needs to be short.View asset →
- Tony Robbins — "Tony Is Celebrating 35 Years of Awaken the Giant Within by Giving You the Book—Free."Robbins' version of the free-plus-shipping book: "Just cover shipping while copies remain." The scarcity is the whole page. A top bar reads "ADDITIONAL COPIES RELEASED—ONLY A FEW FREE COPIES REMAINING", and the story beneath the buttons is "WE GAVE AWAY EVERY COPY WITHIN 2 DAYS OF RELEASE, BUT TONY DECIDED TO MAKE A FEW MORE AVAILABLE", on a page whose ads have been running since June. Five buttons ("Claim Your FREE Copy", "GET MY FREE BOOK NOW", "YES—SEND ME TONY'S GIFT") all open the same tonyrobbins.com order-form widget, the one the $97 programs embed, which stays hidden until a button is pressed. The copy answers "Why Is Tony Giving This Away?" with the anniversary, and says the profits go to research and 20 million meals through Feeding America.View asset →
- Tony Robbins — "Reach Peak Business Performance With the World's #1 Coaching System"Built on the Results Coaching page: the same headline with "Business" inserted, the same background video, the same "Don't compete without a coach", and the same three-step "How it works" ending in "discover how Tony Robbins Business Results Coaching can help you". Every button reads "Get a Free Business Strategy Session". The business version adds a FAQ ("Is business coaching for entrepreneurs?") and six outcome tiles, from Increase Revenue to Overcome Challenges.View asset →
- Tony Robbins — "Drive Explosive Growth"Business Mastery, January 13–17 2027, virtual. The page promises "Tony Robbins' proven systems that have helped thousands of 6, 7, and 8-figure businesses grow exponentially". It runs through six benefit tiles, video testimonials and revenue stories ("grew 10-fold in revenue in a year", "growing my portfolio to $142 million"), and asks the reader to "Become a owner, not an operator". Every button reads "APPLY NOW". There is no price, and the application form asks for a country from a full international list. The ads started the week this was captured, three and a half months before the event.View asset →
- Tony Robbins — "Create life according to your terms"Date With Destiny, December 4–9 2026, "Virtual & West Palm Beach, FL". The page makes the case with a Stanford Snyder Lab study (50% more positive emotions a month later, 70% fewer negative ones), a six-day agenda and video testimonials, and never names a price. Every button ("Decide My Destiny", "Get More Details Now") leads to one form: "Enter your information below to explore Date With Destiny ticket options." Underneath it, an embedded Calendly offers "a quick call with a member of our team" for anyone still unsure. The ads started in February for a December event, so this page is collecting leads for ten months.View asset →
- Tony Robbins — "Miami Real Estate Professionals: The 3-Step System Tony Robbins Used to Build a $12 Billion Empire"A "FREE 90-minute virtual workshop" on Tuesday 29 September at 4pm ET, with a countdown timer and "SEATS FILLING FAST" at the top. The host is Stu Massengill, "Tony Robbins' National Trainer… hand selected by Tony Robbins himself", teaching Tony's "3 Principles" plus a month-by-month income plan for the rest of 2026. The ads and the headline name one city, which suggests the same page is run city by city. The numbers disagree with the rest of the brand: this page says a "$12 Billion Empire" and "120+ companies"; the coaching pages say "$22 billion". "Register Now" goes straight to a Zoom webinar registration, not a HubSpot form.View asset →
- Tony Robbins — "Build Lasting Love: Master the hidden patterns that shape your relationships"The pitch is "patterns": whatever the relationship problem, "the answer is always the same". Every button reads "Get a complimentary session", and the three steps are claim the session, "get matched with a coach", transform your relationship. The testimonials are couples' stories ("Days of Silence", "Separated and Pregnant"). The results block is copied from the other coaching pages, so a page about love leads with "81% improved their time management skills". The same "patterns" pitch is sold for $97 as the Ultimate Relationship Program, which the ads here never mention.View asset →
- Tony Robbins — "Reach Peak Performance With the World's #1 Coaching System."The URL says "gift", and the gift is the first session. Every button reads "Get a Free Coaching Session", and "How it works" describes that session in three steps: get clear on what you want, discover what's holding you back, then "learn how Tony Robbins Results Coaching can help you", which is the pitch. No price is given for the coaching itself. The results block ("81% improved their time management skills · 63% experienced improved relationships…") appears word for word on the Relationship and Business Coaching pages. The form asks for consent to "emails, phone calls and SMS messages" from Robbins Research International.View asset →
- Tony Robbins — "CLAIM YOUR $100 NOW"A HubSpot pop-up that covered the page when the capture scrolled down and back to the top (a second visit in the same browser didn't trigger it again, so it is probably shown once per visitor): "Complete the form below to instantly get a $100 coupon code you can apply toward your Unleash The Power Within ticket today!" It asks for first name, last name, email and phone, with consent to calls and texts. It is the only lead form on a page that otherwise just sells. On a 390px phone the pop-up is wider than the screen, so the headline and the "Claim My Coupon Code Now" button are cut off on the right.View asset →
- Ubersuggest — "Check how you rank in ChatGPT"The ad lands inside the full Ubersuggest app shell, not a standalone page — sidebar navigation, account menu and all — with a free "Website / Your Brand / Topic" form usable before signing in. Framed on both sides by pressure to convert: a live countdown banner above the tool, and a "Create a FREE account" popup listing what an anonymous user is missing.View asset →
- Ubersuggest — Keyword Discovery ToolSame app shell, same countdown banner, same account-creation popup as the AI-visibility tool — only the page title and the one free form (keywords in, search volume/trends/difficulty out) change.View asset →
- Ubersuggest — AI-powered keyword researchThe "AI Visibility Tracker" from the ad is this page's "AI-powered keyword research" panel — search volume, difficulty and backlink data alongside an "AI prompts and responses" module. Same shell, same banner, same popup again.View asset →
- Ubersuggest — Ubersuggest MCP ServerThe one destination that isn't the app shell — a standalone developer-marketing page pitching "42 SEO tools through natural conversation" via Claude, Cursor, Windsurf and other MCP clients, with a live chat-transcript demo and setup instructions. Ends on the same "Start 7-day free trial" CTA as everything else.View asset →
- Vidonary — “Get 66 Viral Video Hooks for FREE”“Answer 3 quick questions, and we’ll send you the hooks plus 66 real examples”, plus a free PDF of Content Fortress. The only testimonial is Priestley’s own: “We went from 5k Views per month to 5 Million Views Per Month”, signed Daniel Priestley, Dent Global. The co-founder is the proof.View asset →
- Vidonary — Email, then three questionsThe email comes first (“Enter your details below to access your 66 Viral Hooks”), then three questions. The first two are about the visitor’s goal and what holds them back. The third asks them to say they need the product: “Would you benefit from a tool that lets you plan and record videos faster?”View asset →
- Vidonary — Vidonary Premium: “Done For You Short-Form Video, From $1500 per month”“Only 5 Spaces Available.” “Vidonary Premium is a done-for-you service. You will have the same team that is responsible for Daniel Priestley’s content writing your scripts, crafting your hooks, and editing every video. All you have to do is hit record.” The launch deal for the first five: 20% off, a free gear pack and a year of the app. The page positions Premium as the next step up from the app: “Vidonary gives you the platform. We give you the team.”View asset →
- Vidonary — The waitlist applicationA waitlist that asks six questions: goal, how often you post, team size, biggest challenge, whether you are already a paying Vidonary customer, and anything else. It doesn’t ask about budget. A $1,500-a-month service filters on team size and how much video you already make, and leaves the money conversation for later.View asset →
