Popup/exit-intent
Blueprint Popup/exit-intent — Klaviyo email popup ("healthy, for free")
Why it works
Fires on load, over the quiz, before the visitor has seen anything. The offer is editorial rather than transactional — "We will teach you how to be healthy, for free", "Join 800,000+ others", then four bullets naming outcomes (youthful skin, healthy hair, better sleep, more energy) rather than products. Note the mismatch: the dialog's own accessible name is "SMS Opt-in - Get 20% Off", but the panel asks only for email and never mentions 20% anywhere. The discount promised to a screen reader is not the one on screen.
