Sales page examples
Real-world Sales page examples pulled from complete funnels, each in the context that makes it work.
26 examples
- Blueprint — "The results are in" — personalized protocolThe payoff, and the funnel's best and worst decisions in one screen. Best: the basket really is derived from the answers — two fixed flagship SKUs plus three slots driven by the goals question. Worst: every product renders with "Ships Monthly" pre-selected and "One-time purchase" unselected, and the price shown is the subscription price with the one-time price struck through beside it. The visitor never opts into a subscription; they opt out of a discount. "Add All to Cart" then carries five monthly shipments into the cart without a cadence ever having been chosen.View asset →
- Blueprint — The same screen, a different personaCaptured as evidence that the personalization is genuine rather than theater. A second persona — different age, sex, diet, format and goals — returned Essential Capsules and Longevity Mix again (the fixed core) but swapped the other three for Omega-3, Essential Microbiome and Metabolic Protein Powder, mapping legibly onto the gut and muscle goals it selected. Re-walking it from a clean context reproduced the identical five, so the rules are deterministic. It also lands $51.30 higher, entirely because the format answer pulled in a protein powder.View asset →
- The Diary Of A CEO — The 1% Diary, £35“Created by Steven Bartlett · 1.5M+ 1% improvements created globally.” A 90-day undated diary in four colours. Below the buy box: a video of him on “the power of the 1%”, the pages inside, a “problem with other diaries” comparison, a community strip, 47 reviews (4.91), FAQs and a “You may also like” row of two £25 Conversation Cards decks.View asset →
- The Diary Of A CEO — The 1% Lock In Bundle, £42 “save 42%”Pushed from the announcement bar on every page: “2026 ends soon · The Lock In bundle is here.” A value stack: the diary (£35), a pen (£12), a Notion goal tracker (£20) and the Lock-In Guide PDF (£5), “total value £72”, yours for £42. Three of the four items are “included free”, and two of those are digital, so the discount is mostly made of things that cost nothing to ship. A deadline (the end of 2026) on an undated 90-day diary.View asset →
- Heyflow — Personalized eligibility recapThe payoff screen, and the funnel's strongest mechanic: a stat table that reflects the visitor's own answers back (current CVR 2%, target 5%) and then multiplies the gap into "Cost of inaction: $150,000/mo", set in warning amber directly above the booking CTA. Loss aversion computed from self-reported numbers is harder to dismiss than any claim Heyflow could make about itself. Below: a recommendation card, three client case mockups with named lifts, and a 30-day money-back guarantee. One visible bug — monthly ad spend prints as "$200,000,300,000", the range concatenated without its separator, though the same value renders correctly two blocks lower.View asset →
- Heyflow — "Not quite the right fit — at least not yet"The screen most funnels do not bother to build. Sub-$100k spend does not hit a dead end or a bare "you don't qualify" — it gets a downsell to the self-serve product (14-day trial, no card), two more soft options, and an explicit re-qualification threshold: "Once your paid traffic hits $100,000+, you'll qualify for the sprint. We'll be here." Rejection is converted into a product signup now and a pipeline entry later, and the CTA leaves for app.heyflow.com/signup with utm_source=fbig attached.View asset →
- James Clear — Atomic Habits (book)A full direct-response page — bestseller badges, two rounds of celebrity testimonials, a 60+-language international-editions table — with no on-site checkout at all. The real hook is "Claim Your Free Bonuses": forward any retailer's purchase receipt for 5 bonuses, including its own 5-email course.View asset →
- James Clear — The Clear Habit JournalSame outbound-only pattern as the book (Amazon, plus manufacturer Baronfig) — but ships internationally to 60+ countries, wider reach than the book's US-centric retailer list.View asset →
- James Clear — Atoms appA mobile-app marketing page, not a sales page in the usual sense — App Store/Google Play links only, no pricing table. The subscription sale itself happens inside the app after download.View asset →
- King Kong — "SORRY!" rejection, downsold into the bookReached on a desktop viewport in this capture (the mobile walk stopped at question 4 — see the quiz step's note). Answering the revenue questions at $0 ends the quiz here: "Unfortunately, based on your current position it doesn't look like we would be a good fit... We suggest you check out Sabri's book 'Sell Like Crazy'." The "GET THE BOOK" button goes straight to `selllikecrazybook.com/free/` — the same free-book funnel captured separately as its own card. The two funnels aren't just run by the same person; one is a real, coded fallback destination for leads the other funnel rejects.View asset →
- Peterson Academy — “Every serious thinker had to confront this book.”A long sales letter for the biblical courses aimed at a secular reader: Nietzsche, Jung and Dostoevsky were all arguing with the Bible, so “this isn’t about faith. It’s about literacy.” Five numbered reasons, faculty cards (Orr, Peterson, Barron), quotes from Steven Bartlett and Bill Maher, student reviews, then the plan picker right on the page, “$1.36 a day”. Each plan button opens the checkout with that plan already chosen.View asset →
- Peterson Academy — “Real Marxism has never been tried.”Built for one ad and styled like a Soviet poster: a red bar (“2 new courses · 15 hours on communism”), the ad’s first line repeated as the headline, trailers for the two courses, the two professors, and “Three reasons to enroll”. The ad and the page say the same thing in the same words, so the click doesn’t feel like a change of subject.View asset →
- Peterson Academy — “Why 64,023 People Decided Their Mind Was Worth Investing In”The page behind the partnership ads from comedians and outside professors. Their followers don’t know the Academy, so it leads with other students: numbered arguments, each backed by a named student review (“Will F.”, “Mark M.”). It ends at the same price card as the listicle.View asset →
- Prime Mover — What the video sells (not captured)TODO: capture. There is no offer, price or button on the page until the video has played.View asset →
- Prime Mover — What the video sells (not captured)TODO: capture. The page shows nothing until the video plays, so the offer and its button are presumably revealed partway through. The Prime Mover site's main action is "Request Strategy Session", which suggests a call.View asset →
- Sabri Suby — "Shark Tank investor releases 10,000 copies... for free"The headline leads with "Shark Tank investor," not the book title. In order: a press-logo strip (Forbes, Entrepreneur, Inc., MSNBC); five named testimonials (Dan Lok, Mike Dillard, Gretta van Riel among them); a first-person letter from a rented bedroom with $50 to "2023: Becomes Shark on Shark Tank" (an actual photo of the Shark Tank Australia panel); the same named case studies as the King Kong ad (the $0-to-$7M builder, the Pilates business, the mattress start-up); a page-by-page table of contents ("The Halo Strategy — Page 83", "The Magic Lantern Technique — Page 248"); the 134-page review widget; a "$7.8 billion... out of 'thin air'" sales chart; a "WHO NEEDS THIS" qualification section; and three P.S. blocks restating the guarantee before an FAQ and the real footer. A sticky "RUSH ME A FREE COPY" bar stays pinned through most of the scroll. No order form is embedded in the page itself — every CTA must hand off to one elsewhere, which this capture doesn't reach.View asset →
- Self Authoring — “Author your Past, Present, & Future.” – $29.90Peterson’s photo, the headline, and the price under it, $29.90, with “Purchase Full Suite”. The proof is research: “over a decade of research and clinical trials”, “Join 350,000 students worldwide”, “co-created by Dr. Jordan B Peterson”. Further down, each of the three programs is listed with its own price, $14.95.View asset →
- Tony Robbins — "Personal Power®"The only live Robbins ad that doesn't go to a go.tonyrobbins.com landing page. It opens on the shop's ordinary product page ("Buy Now for $97"), with the full site navigation above it (programs, events, coaching, shop) and every exit that comes with it. The shop's own top bar is advertising the next funnel: "Unleash the Power Within Miami is SOLD OUT! — Get Your Virtual Ticket Now". The product is the "commemorative 30th Anniversary Edition", to be listened to one session a day for 30 days, and the page ends with an FAQ ("Why has Personal Power remained one of Tony Robbins' most popular programs for decades?").View asset →
- Tony Robbins — "The Planning System Tony Robbins Has Used for 25 Years to Build Multiple Billion-Dollar Businesses"The cheapest paid offer on the page: "Only $29 Today", from a "$47" retail price, with a 30-day money-back guarantee. The letter sets RPM against to-do lists ("You Weren't Born to Chase To-Do Lists") and boils it down to three questions: what do I want, why, and how. The checkout isn't a separate page. The order form is built into the sales page, and every button ("YES! GIVE ME IMMEDIATE ACCESS FOR ONLY $29!") scrolls down to it. Two order bumps sit under the $29 line: the "Success Focus Kit" for $39 (a 230-page journal plus a Belief Busting Workshop) and "4 of Tony's Most Popular Coaching Sessions" for $77. So the $29 cart can reach $145 before the card is entered. The package also includes a "Complimentary Pathway to Power Strategy Session", which is the coaching funnel's free session, handed to every buyer.View asset →
- Tony Robbins — "You Already Know What To Do. So Why Aren't You Doing It?"The shortest of the program pages. The hook is that the problem "isn't information — the problem is conditioning", and Ultimate Edge is the fix: "Get Ultimate Edge today for just $247 $97 (60% OFF!)". It's sold as a three-part system delivered through the Tony Robbins app ("Transform Yourself While Driving, Exercising, Or On Your Lunch Break!"), with celebrity testimonials from Serena Williams, Conor McGregor, Maria Menounos and Marc Benioff. The order form is the same embedded widget as the other $97 programs. Ultimate Edge is also bundled into the Executive, VIP and Diamond UPW tickets ($1,495 and up), so the "best selling program of all time" is sold here for $97 and included free with the higher event tickets.View asset →
- Tony Robbins — "Build a love that stays deeply connected, passionate, and alive over time""Only $97 Today", against a "$249 Value", for "a 10-day audio experience you can start today". The opening testimonials are the strongest on the whole site ("Three days in, I canceled my divorce."). The letter's case is the one the Relationship Coaching page makes: "Every relationship runs on one. A pattern." The order form is an embedded tonyrobbins.com widget, the same one the book, Ultimate Edge, Unshakeable and UPW pages use, and it carries two bumps under "Special offer when you add to your order now". The first is **Tony Robbins AI at $39/month**, a subscription added to a one-off purchase with a line granting permission "to charge your card for future payments". The second is a $77 "Personal Coaching Collection" of six sessions. The RPM checkout sells what looks like the same $77 collection as four sessions.View asset →
- Tony Robbins — "The Life You Want Is Still Waiting for You"Unleash the Power Within, November 5–8 2026, "Streaming Virtually from Miami, Florida". The top bar sells the new product: "IN-PERSON UNLEASH TICKETS ARE SOLD OUT — GET THE ULTIMATE ALL-ACCESS PASS". That pass is the only ticket you can buy: "Retail Price: $695, $200 OFF, BUY NOW: $495", with a front-row POV camera, backstage access and an at-home board break. Beside it, the four in-person tiers are still laid out in full, each stamped SOLD OUT: General, Executive ($1,495, with the Ultimate Edge program), VIP ($1,995) and Diamond ($3,995). They're there as proof of demand and as a price anchor. The page leans on a Stanford-co-authored study ("~300% improved cognitive capacity"), and on mobile a toast in the corner reports "Vinay is meeting Tony in Miami! about 59 minutes ago · This data is verified", for an event whose seats are gone. A Calendly "book a call" section near the end catches anyone who wants to talk first.View asset →
- Tony Robbins — "Tony Robbins Is Teaching the Exact Decision-Making Framework He's Used to Build Over 120 Businesses Worth $22 Billion.""Only $97 Today", against a "$197 Value", for a recorded workshop on Tony's "8-trigger" framework for anticipating market shifts. It is open about its place in the ladder: "For decades, entrepreneurs have paid thousands of dollars to learn directly from Tony at Business Mastery. The Unshakeable Business Workshop is Tony's opportunity to make the core principles… available to every entrepreneur—at a fraction of the cost." The page is RPM's template with the product changed, and the swap is incomplete. The P.S. still asks "Are you ready to stop managing your time and start designing your life?" and invites you to "Join the thousands who have transformed their productivity… with Unshakeable Business today", and the Terms link goes to /rpm-terms. The FAQ calls it "recorded during a one-time event… available for a limited time", on ads that have run since April.View asset →
- Ubersuggest — "Win at the game of SEO and AEO"A full sales page, not the plain pricing list — a competitor price-comparison chart (Ubersuggest vs SEMrush/Ahrefs/Moz), trust-logo strip, testimonials, a feature-by-feature comparison table and an FAQ, with Neil Patel's photo next to the plans. Its own banner offers "2 months free", not the "5 months free" the plain pricing page (reached via nav from the other four tools) offers for the same plans on the same day — two live discounts for one product.View asset →
- Understand Myself — “The most comprehensive & accurate personality test”One product, one page: Peterson’s photo, the claim, and two buttons repeated six times down the page, “Buy Now – $9.95” and “Package for 2 – $19.90”. Proof is research rather than reviews: the Big Five Aspects Scale, a sample of 10,000 people, “over 600,000 tests completed worldwide”, and his Harvard and Toronto history. Near the bottom it warns that each person can take the test only once.View asset →
- Vidonary — “Create Videos That Grow Your Business (on easy mode)”A long sales page: “We bet you’re bloody brilliant at what you do, but it’s time more people knew about it.” It shows the app feature by feature (plan, record, edit, publish), adds a Green Room community and a Video Bootcamp, and repeats the plan table three times down the page.View asset →
