Quiz/survey
Acquisition.com Quiz/survey — Personalised-roadmap quiz (six screens)
Why it works
A HubSpot form dressed as a quiz: one question per screen, and the line "Free. Takes about 30 seconds." under the button. The first screen asks only for a name, which is the cheapest commitment available; the phone number and a shipping address come before any question about the business. The consent line beneath the form says the details may be used for calls, texts and email "using automated telephone dialing systems and AI". The last screen is the one that matters: six dropdowns — employees, revenue, margin, ownership, how long you have followed Alex, industry — and the revenue answer alone picks the next page.
The entry screen. The headline promises the product, "a free personalized $100M scaling roadmap", and the form shows only a first-name field. Below it, "Requested by over 250,000 Business Owners" and a mock-up of the roadmap as a spreadsheet. 
Screen one: first and last name. Nothing yet that a stranger would hesitate over. 
Screen two: a business email. By now the visitor has already answered once, and the button reads CONTINUE rather than anything that sounds like a submit. 
Screen three: phone number, required. The consent line says that number may be called by an automated dialler and AI. 
Screen four: a shipping address, required. Nothing is described as being shipped. The question is asked in the same plain register as the previous three, so it reads as routine. 
Screen five: the qualifying screen, six dropdowns on one page. Revenue is the only one that routes. The bands run Under $100k, $100k–$250k, $250K–$500k, $500k–$1M, $1M–$3M, $3M–$10M, $10M–$30M and $30 Million +.