Opt-in/lead form
Salesforce Opt-in/lead form — The gate: the same eight fields
Why it works
“Sales Cloud ROI Calculator” and the form Salesforce uses on every gated offer: first and last name, job title, company, company size, country, email, phone, all required. After it, the form sends the visitor to a public confirmation page (/sales/conf/resources/sales-roi-calculator/), whose address is in this page’s source. Not submitted during capture; the calculator was opened at that address.
