Blueprint Opt-in/lead form — Email capture — optional

Why it works

The funnel's only lead capture, and its weakest moment. It is labelled "(optional)", and its Continue button is rendered as an outline button identical to Back — the only screen in the flow without a solid primary CTA, on a flow where every other screen advanced on a single tap. The visitor has just answered eleven questions and is one tap from the payoff; the path of least resistance is to skip. This is the whole handoff problem in one screen: an eleven-question profile is about to be spent on a basket and then discarded.