VSL examples
Real-world VSL examples pulled from complete funnels, each in the context that makes it work.
6 examples
- Acquisition.com — Marketing Workshop pageA blue and yellow page, a different palette from the other two. The banner states the cohort and the seats left ("NEW MARKETING WORKSHOP | 20 SEATS LEFT | NOV 12 - NOV 13"), the headline is a question ("Is your marketing the thing limiting your business?"), and the button is the plainest of the set: BOOK MY CALL. Below the hero is "What people are saying about our past workshops".View asset →
- Acquisition.com — Sales Workshop pageThe same page is served from two hosts, lp.acquisition.com and www.acquisition.com. The headline names the audience instead of asking a question ("$1M+ Business Owners: Build a sales team that closes without you."), and the button asks for a seat instead of a call: "Apply for a seat". Underneath, "4.9 Google rating", "5,000+ founders attended · 80 seats per workshop", and "the operators who run sales across our $250M portfolio". The desktop banner says November and December are sold out and January 2027 is open.View asset →
- Acquisition.com — Scaling Workshop page (/workshop-4b)/workshop redirects here, so the 6 ads that point at /workshop and the 9 that point at /workshop-4b land on one page. The headline is a promise ("Your business is one constraint away from its next level."), the body diagnoses ("they usually have one: the single constraint capping their growth"), and the button is a fit check, "SEE IF YOU'RE A FIT →". It carries the same Google-rating strip as the Sales page. The top bar says October is sold out and November 9–10 is open.View asset →
- Acquisition.com — Scaling Workshop page (/workshop-km)A second page for the same workshop, with the same video, reached by carousel ads. The headline is different, "Are you the thing limiting your business?", with "Remove yourself as the single point of failure" under it, and the button is I'M READY TO SCALE. It has no cohort banner and no Google-rating strip in the hero, and it books into a different calendar from /workshop-4b. Two pages for one offer on two calendars reads as a test of the page alone.View asset →
- Prime Mover — "Stolen science: get them to pay you, even without proof"A short page around an autoplaying video: "The Mind Control Secrets That Manipulated Millions… (And How You Can Ethically Use 'Propaganda' To Get Rich!)". Above the headline is a banner: "WARNING: Due To Potential Censorship, This Video May Be Pulled Down As Soon As September 24th". The date comes from the page's own script, which takes today's date and adds one day, so every visitor on every day is told the video disappears tomorrow. The whole page is two claims of forbidden knowledge (stolen science, censorship) and a button to unmute.View asset →
- Prime Mover — Prime Mover video sales lettersellingonline.com was a live three-day "Selling Online Challenge" with a $100 one-time ticket, advertised from Brunson's page through the end of 2025. A plain request for the domain still gets that page's title, but a browser gets redirected in script to primemover.com/pmvsl-watch. That page is nothing except a 21:40 video and an "Enable sound" button: no headline, no copy, no button. Everything is in the video. The old challenge domain has become a door into the holding company's own offer.View asset →
