Landing page
Acquisition.com Landing page — The kit page
Why it works
Dark, single-purpose, with the form in the first screen. The strapline narrows the audience twice, "for owners and founders doing $1M+ a year, with a sales team, or hiring one", and then lists what is inside: the training (21 minutes 42 seconds), a Sales Comp Builder, a Recruiting Budget, a Group Interview Funnel and a Career Ladder. Each tool gets its own "question it answers" block further down, followed by Google reviews of the Scaling Workshop. Nothing on the page offers the workshop or a call; the workshop appears only as the source of the reviews.
About 5,000px tall on a phone
