Quiz/survey

Dent Global Quiz/survey — The scorecard: about thirty scored questions, then six that sort you

Why it works

One question per screen with three answers each, starting with “Do you have an inspiring origin story and mission that attracts the right people?” Around the 64% mark the questions stop being about influence and start being about the buyer: industry, how well they know the KPI method, revenue, biggest obstacle, whether they want outside help, and whether they can pay for it. Those last six questions decide which of the results pages below a visitor reaches. Answering “Under 100K” to revenue adds a separate set of questions that nobody else is asked.

  1. Dent Global — The scorecard: about thirty scored questions, then six that sort you (screen 1)
    Question one, at 0%: “Do you have an inspiring origin story and mission that attracts the right people?” Three graded answers, from “compelling and resonates strongly” down to “mostly a commercial operation”. This is the scored part of the quiz.
  2. Dent Global — The scorecard: about thirty scored questions, then six that sort you (screen 2)
    At 64%, the questions change: “What industry are you in?” Nothing about influence any more. From here on the quiz is profiling the buyer.
  3. Dent Global — The scorecard: about thirty scored questions, then six that sort you (screen 3)
    “How familiar are you with the Key Person of Influence methodology?” From “I’ve read the book and followed Daniel for years” to “This is my first time coming across it”. It tells the sales team how much explaining a call will need.
  4. Dent Global — The scorecard: about thirty scored questions, then six that sort you (screen 4)
    The revenue question, in US dollars, on a quiz whose contact form defaulted to the UK: 5M+, 1.5M to 5M, 750K to 1.5M, 350K to 750K, 100K to 350K, Under 100K. The last option opens a different set of questions.
  5. Dent Global — The scorecard: about thirty scored questions, then six that sort you (screen 5)
    “What’s the biggest thing holding your business back right now?” Seven answers, from “Growth has stalled” to “I know what to do but I’m not executing”. These are the same pains the workshop ads name.
  6. Dent Global — The scorecard: about thirty scored questions, then six that sort you (screen 6)
    “Do you have the time and expertise to solve this, or would you like external support?” Asked right after the obstacle question, it gets the visitor to say they want help.
  7. Dent Global — The scorecard: about thirty scored questions, then six that sort you (screen 7)
    “Are you in a position to invest in outside support to grow your business?” Yes or No. With a qualifying revenue, a Yes here leads to the GamePlan call.
  8. Dent Global — The scorecard: about thirty scored questions, then six that sort you (screen 8)
    Under-$100k branch only: “How would you describe your business?” Pre-revenue, early-stage, or growing but inconsistent. The workshop page says it is “not for anyone still trying to hit their first £100k”; this is where the scorecard checks.
  9. Dent Global — The scorecard: about thirty scored questions, then six that sort you (screen 9)
    Under-$100k branch only: “What kind of business are you building?” Service-based, productised, physical product, digital products, or still exploring.
  10. Dent Global — The scorecard: about thirty scored questions, then six that sort you (screen 10)
    Under-$100k branch only, a softer version of the investment question: “If the right support came along, would you be in a position to invest in growing your business?”