Onboarding
involve.me Onboarding — Log-in page ("Login or register to use the Appointment Funnel template")
Why it works
Click "Get the template for FREE" and you land on "Sign in to your account". The page knows why you came and names the template, but it assumes you already have an account. Most people clicking an ad don't. Creating an account is the second option on the page, not the first.
From the agency page. The template is named on the log-in screen, so you don't lose track of what you asked for, even though the screen is meant for returning users. 
From the online-shop page: the same log-in screen, naming a different template. Both versions of the campaign end on the same generic page.