Quiz/survey

Hampton Quiz/survey — Five questions, then contact details

Why it works

A ClickFunnels quiz (the form fields are named cf-quiz-7403632, while the rest of Hampton runs on HubSpot) with one question per screen: goal, role, revenue/funding/exit status, country, city, then "What's your contact details?". The revenue question is the qualifier, but it doesn't branch. Answering "$0-$999,999" leads to exactly the same next screens as "$5-10M", and every path ends at the same name, email, phone, website and zip form. So nobody is turned away before they give their phone number, and any vetting happens afterwards, by Hampton. The city list is also out of date: sixteen cities plus "None of the above", with no Seattle or Tampa, both of which now have their own ads.

See it live

  1. Hampton — Five questions, then contact details (screen 1)
    Entry: "Tell us what you're here for", seven goals as buttons. Any choice starts the quiz.
  2. Hampton — Five questions, then contact details (screen 2)
    Role: Founder, Co-Founder, CEO, Partner, Managing Director, Non-CEO C-Suite, Strategic Advisor, Other.
  3. Hampton — Five questions, then contact details (screen 3)
    The qualifier: revenue from "$0-$999,999" to "$100M+", plus "Under $3M revenue but raised at least $3M in funding" and "…had a previous exit valued over $10M". Every answer leads to the same next screen.
  4. Hampton — Five questions, then contact details (screen 4)
    Country: United States, Canada, England, Mexico, Other.
  5. Hampton — Five questions, then contact details (screen 5)
    "Hampton is seeking new members in these cities. If you're not in one of them, we'll add you to our waitlist if you meet our membership criteria." A dropdown of sixteen cities, with no Seattle or Tampa.
  6. Hampton — Five questions, then contact details (screen 6)
    Contact details: first and last name, email, phone, website URL and zip code, an SMS opt-in, and "Apply →", which submits. Not submitted.