Lead magnet funnel examples
Real-world Lead magnet funnel examples across brands, so you can compare how the same play is run.
3 examples
- The Diary Of A CEO · EcommerceSteven Bartlett's Goal Setting GuideA free PDF set up as a product in the DOAC shop, with reviews, a video and three screens of questions after the email.View funnel →
- The Diary Of A CEO · Info-productThe DOAC newslettersTwo newsletters on one sign-up app: Behind the Diary, Bartlett’s Sunday letter (“Join 450K subscribers”), and the DOAC episode newsletter, both passing new subscribers through SparkLoop recommendations.View funnel →
- Salesforce · SaaSSalesforce State of Sales reportA 37-page research report behind an eight-field form. The PDF opens the moment the form is sent, and its last pages lead to the next gate.View funnel →
