Checkout/order form examples
Real-world Checkout/order form examples pulled from complete funnels, each in the context that makes it work.
16 examples
- Blueprint — Rebuy cart drawerThe subscription arrives pre-set to "Ships Every 3 Months - 15% Off" — a recurring quarterly commitment the visitor never explicitly chose, carried straight through from the buy box's default. A trust row (30-day satisfaction guarantee, over 1,000,000 reviews, highest quality ingredients) sits between the line item and the Checkout button, placing reassurance at the last decision rather than the first.View asset →
- Blueprint — Rebuy cart drawerEvery line arrives on "Ships Monthly" with a per-item cadence selector (one-time, 1, 2 or 3 months) the visitor never touched. The total is also lower than the results page implies: five products listed at $195.70 after the advertised 5% arrive as $185.92, labelled "1 order discount applied" — arithmetically a second 5% stacked on the first. Which promotion supplies it was not isolated, so treat the mechanism as unverified and the figures as captured.View asset →
- ClickFunnels — Funnel Builder Certification, $997 depositThe sale the whole funnel leads to. You pay a $997 non-refundable deposit to "save your spot", and then either $4,500 in one payment or three payments of $1,800. "If you haven't selected a plan within 7 days, you will automatically be placed on the 3-pay option." The stack adds up to a claimed $343,722: lifetime ClickFunnels ($35,640, plus a $297-a-year maintenance fee), the certification ($14,997), 50 agency accounts and several bonuses. Unlike the upgrade page, this countdown is real: it showed the same time in two separate browsers. The form asks for your T-shirt size, because the certification comes with merchandise as well as the award.View asset →
- The Diary Of A CEO — Shopify checkoutShop Pay and Google Pay at the top, then contact and delivery. The email field says it is “used for your order confirmation and cart reminders” and “Email me with news and offers” is ticked by default, so a visitor who types an email and leaves is still a lead. Card fields are on the same page; the capture stopped here.View asset →
- Marketing Secrets — 14-day trial sign-up (not captured)TODO: capture. Every button on the page starts the free trial, which takes a card and becomes $97 a month.View asset →
- Peterson Academy — “Complete your enrollment”One page for every door: three plans on the left, the email, billing address and card on the right. $500 a year, $900 for two years (“Save $100”), or $5,000 once for life, with a “Lifetime badge beside your profile name”. The stats row above the plans counts “3,679 lifetime students”, which shows the $5,000 option already has buyers. Every visitor also gets a pricing-test cookie (`pa_pricing_bucket`); all four test visitors were in “control”.View asset →
- Prime Mover — Shipping payment and upsells (not captured)TODO: capture. "Send my book" leads to the shipping payment. In this style of funnel that is where the order bump and one-time offers usually sit, but they were not reached without paying.View asset →
- Sabri Suby — Shipping checkout, order bumps (not captured)TODO: capture. A free-plus-shipping book funnel's real revenue is almost always in the checkout's order bumps and post-purchase upsells, not the free book itself. Not submitted (real shipping address and card details required).View asset →
- Self Authoring — “Self Authoring 2 for 1”“Purchase Full Suite” opens a modal for a different-sounding product: “Self Authoring 2 for 1. When you buy the Self Authoring 2 for 1 Special, you will receive all the Self Authoring exercises for yourself. You will also receive a voucher that you can email to a friend.” Same price, $29.90. The gift is in the headline offer, and the page doesn’t mention it.View asset →
- Self Authoring — Stripe Checkout: “Pay ExamCorp, Inc.”“Self Authoring Suite 2 for 1 Special”, $29.90, on Stripe’s hosted checkout, under the same merchant as Understand Myself. The capture stopped at the card fields.View asset →
- Tony Robbins — Shipping payment and what follows it (not captured)TODO: capture. The order form opens from any button on the page, so the shipping price and any order bump are one click away. The one-time offers after payment, if there are any, were not reached without paying.View asset →
- Tony Robbins — Cart and checkout (not captured)TODO: capture. Add to cart and the shop checkout weren't walked.View asset →
- Tony Robbins — Virtual pass checkout (not captured)TODO: capture. The order form is the embedded tonyrobbins.com widget, and the upgrades offered during or after checkout weren't seen. Nor was the coupon, since the pop-up form wasn't submitted.View asset →
- Understand Myself — “Individual Assessment – $9.95”Every Buy button opens the same modal: the product (switchable from a dropdown), its price, a coupon link, and “Pay with Card” or PayPal. Even the single test mentions the partner: “If your romantic partner has completed their own assessment, you can connect them to create a relationship report.”View asset →
- Understand Myself — Stripe Checkout: “Pay Examcorp”Card payment is Stripe’s hosted page, priced in the visitor’s local currency with dollars as an option. The merchant name is “Examcorp”, the company behind both Understand Myself and the Self Authoring Suite. Peterson’s name doesn’t appear. The capture stopped at the card fields.View asset →
- Vidonary — Create your accountGoogle, Apple or email sign-up. The one quote beside the form is Priestley’s: “The scripts inside this app have helped me generate over 10 Million views.” The ad said 5 million a month; the sign-up page says 10 million. Not completed, so the plan and payment screens were not seen.View asset →
