Popup/exit-intent
Tony Robbins Popup/exit-intent — "CLAIM YOUR $100 NOW"
Why it works
A HubSpot pop-up that covered the page when the capture scrolled down and back to the top (a second visit in the same browser didn't trigger it again, so it is probably shown once per visitor): "Complete the form below to instantly get a $100 coupon code you can apply toward your Unleash The Power Within ticket today!" It asks for first name, last name, email and phone, with consent to calls and texts. It is the only lead form on a page that otherwise just sells. On a 390px phone the pop-up is wider than the screen, so the headline and the "Claim My Coupon Code Now" button are cut off on the right.
