Quiz/survey

The Diary Of A CEO Quiz/survey — “Help us tailor your guide”

Why it works

Two more screens inside the same modal, framed as personalising the PDF: “To unlock the guide, tell us what you’re most interested in.” The answers are list segmentation. Interests cover the podcast’s topics (business, money, health, relationships, mindset, tech), and the role question asks for the visitor’s job.

  1. The Diary Of A CEO — “Help us tailor your guide” (screen 1)
    Six interests, tick as many as you like, and a button that says “Set a goal”. Answering is required: the button refuses to move on without a tick.
  2. The Diary Of A CEO — “Help us tailor your guide” (screen 2)
    “What best describes what you do right now?” and “What’s the main thing holding you back right now?”, two dropdowns, then “Download guide”.
  3. The Diary Of A CEO — “Help us tailor your guide” (screen 3)
    The role options: founder or business owner, employee, freelancer, student or early career, health or helping professional, creator, not working right now.