SaaS funnel examples
How software companies turn a click into a paying account — real SaaS funnels, captured end to end and studied for the handoffs between each step.
17 examples
- SaaSClickFunnelsA free five-day challenge whose first upsell, before day one has started, is a ClickFunnels trial dressed as a VIP ticket.View funnel →


- SaaSFitMeA chair-yoga app that turns a 34-question quiz into a subscription paywall.View funnel →


- Flightcast · SaaSFlightcast on the DOAC pagePodcast software advertised from The Diary of a CEO’s own page, landing on the homepage with the menu removed and a product tour before any form.View funnel →


- Heyflow · SaaS72-Hour Unlock QuizA funnel vendor gates its own done-for-you offer behind a quiz that reframes every answer as a reason you qualify.View funnel →


- Heyflow · SaaSProduct Trial Entry PagesThree entry pages, two exits, and a homepage that asks five different AIs to vouch for the product.View funnel →


- involve.me · SaaSFree Plan Sign-upAds on four platforms, one sign-up page, and an AI that builds your funnel before it asks who you are.View funnel →


- involve.me · SaaSFree Template Landing PagesA free template as the bait, on landing pages built with the product being sold.View funnel →


- SaaSMarketing SecretsAn "AI is replacing entire roles" challenge ad whose domain now opens straight onto a $97-a-month AI trial.View funnel →


- SaaSOfferLabThe launch splash for OfferLab, a "47 second hack" video with nothing else on the page.View funnel →


- Salesforce · SaaSSalesforce Free CRMA free-forever plan advertised as a free trial, sold on a page whose buttons lead to the paid trials, behind the same phone-number form.View funnel →


- Salesforce · SaaSSalesforce Sales Cloud ROI CalculatorEight required fields to reach a calculator that needs two clicks, and arrives with a 282% ROI already filled in.View funnel →


- Salesforce · SaaSSalesforce Starter Suite free trialA founder community fronts the Instagram ad, “Comment STARTER” for the trial, and a three-step form that asks for email and phone last.View funnel →


- Salesforce · SaaSSalesforce State of Sales reportA 37-page research report behind an eight-field form. The PDF opens the moment the form is sent, and its last pages lead to the next gate.View funnel →


- ScoreApp · SaaS$1M Lead Gen System MasterclassA free 20-minute masterclass sold on Daniel Priestley's name, on an opt-in page that is itself built in the software it goes on to sell.View funnel →


- ScoreApp · SaaSFree Account Campaign PagesFour landing pages, one per job, all ending at the same free sign-up, with a seven-question quiz waiting for anyone not ready to commit.View funnel →


- SaaSUbersuggestFive free-tool doors, five different ad scripts, one paid plan list behind all of them — except the one ad promising a lifetime deal the pricing pages don't actually sell.View funnel →


- Vidonary · SaaSVidonary on Priestley's LinkedInThree LinkedIn posts from Daniel Priestley, paid for by his video startup: free hooks, the app at 20% off, and a $1,500-a-month done-for-you team.View funnel →

