Opt-in/lead form
Acquisition.com Opt-in/lead form — "5 Scaling Frameworks" lead form
Why it works
A HubSpot form that goes far past name and email — annual revenue, ownership structure, industry, and how long you have known Alex, all before a free download. It is not just segmentation for the nurture sequence: one of those answers picks the next page. Answer under $100k and the funnel stops selling to you entirely. Answer anything else and you land on a workshop pitch. The visitor is sorted at the moment of opt-in and never sees the branch they did not get.
