Flightcast on the DOAC page (Flightcast) — a Direct-to-product funnel teardown

ProductSaaS
TypeDirect-to-product
CategoryPodcast software
Flightcast — “Get the operating system for high-growth podcasts”

Podcast publishing and analytics software co-founded by Steven Bartlett. Flightcast doesn’t advertise from a page of its own: its Facebook ads run as partnership ads from The Diary of a CEO’s page, and they sell the show’s growth (“the hidden truth behind The Diary Of A CEO’s rapid growth”) as the reason to buy.

The ads land on /tf, the homepage with Pricing, Log in and Watch Demo taken out, so every button leads to the same onboarding. There a guide called Fey shows a sample show’s dashboard and earnings before asking anything, then asks one question: do you already have a show, or are you starting one? Hosts switching over are told they keep their ratings, reviews and followers; new shows go straight to a setup form. Prices aren’t public: the Pricing link on the regular homepage opens a login screen.

What was not captured: anything after the show forms (account creation, plan choice and payment). Both forms need a real podcast, so the walk stopped there.

Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.

Attract

1“Get the operating system for high-growth podcasts”Flightcast — “Get the operating system for high-growth podcasts”

The host’s page carries the ad

Flightcast advertises as a partnership ad from The Diary of a CEO, so the post appears under the show’s name and sells the show’s growth as proof.

1“The hidden truth behind The Diary Of A CEO’s rapid growth”Flightcast — “The hidden truth behind The Diary Of A CEO’s rapid growth”

Capture

3“Stop guessing what content works.” (/tf)Flightcast — “Stop guessing what content works.” (/tf)
2“Hey, I’m Fey.” A product tour before the formFlightcast — “Hey, I’m Fey.” A product tour before the form
2“Already have a show?”Flightcast — “Already have a show?”

The product tour comes before the form

Sample dashboards and earnings first, then one question that sorts hosts switching over from people starting out, then the form.

“What’s your show called?”Flightcast — “What’s your show called?”
Starting a new showFlightcast — Starting a new show

Nurture

Sell

3/pricing goes to a login screenFlightcast — /pricing goes to a login screen

A landing page with the exits removed

/tf is the homepage without Pricing, Log in or Watch Demo. Every button leads into the onboarding.

Retain

Made for a big screen

See all 8 steps as one map

On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.

  1. Flightcast — “Get the operating system for high-growth podcasts”Ad“Get the operating system for high-growth podcasts”
  2. Flightcast — “The hidden truth behind The Diary Of A CEO’s rapid growth”Ad“The hidden truth behind The Diary Of A CEO’s rapid growth”

    The host’s page carries the ad

    Flightcast advertises as a partnership ad from The Diary of a CEO, so the post appears under the show’s name and sells the show’s growth as proof.

  3. Flightcast — “Stop guessing what content works.” (/tf)Landing page“Stop guessing what content works.” (/tf)
  4. Flightcast — “Hey, I’m Fey.” A product tour before the formOnboarding“Hey, I’m Fey.” A product tour before the form
  5. Flightcast — “Already have a show?”Quiz/survey“Already have a show?”

    The product tour comes before the form

    Sample dashboards and earnings first, then one question that sorts hosts switching over from people starting out, then the form.

  6. Flightcast — “What’s your show called?”Onboarding“What’s your show called?”
  7. Flightcast — Starting a new showOnboardingStarting a new show
  8. Flightcast — /pricing goes to a login screenPricing page/pricing goes to a login screen

    A landing page with the exits removed

    /tf is the homepage without Pricing, Log in or Watch Demo. Every button leads into the onboarding.

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