Sales page
Peterson Academy Sales page — “Every serious thinker had to confront this book.”
Why it works
A long sales letter for the biblical courses aimed at a secular reader: Nietzsche, Jung and Dostoevsky were all arguing with the Bible, so “this isn’t about faith. It’s about literacy.” Five numbered reasons, faculty cards (Orr, Peterson, Barron), quotes from Steven Bartlett and Bill Maher, student reviews, then the plan picker right on the page, “$1.36 a day”. Each plan button opens the checkout with that plan already chosen.
