The Diary Of A CEO funnels
Steven Bartlett's podcast, its newsletter, and the DOAC Shop that sells The 1% Diary and the Conversation Cards.
The Diary Of A CEO is the podcast his site calls the UK’s No.1. Around it sit two newsletters, the DOAC newsletter and Bartlett’s Sunday letter Behind the Diary. The shop at thediary.com is where it makes money from listeners directly: The 1% Diary, three editions of the Conversation Cards, bundles, and a free goal-setting guide set up as a product. It runs on Shopify with Klaviyo forms.
Its Facebook page does two jobs. It advertises Bartlett’s own products (the guide, the diary, and Flightcast, the podcast software he co-founded), and sponsors rent it for partnership ads written in his voice: Ketone-IQ, Ekster’s co-branded travel kit and Wispr Flow were all running from it in October 2026.
Behind The Diary Of A CEO
The Diary Of A CEO · Info-productThe DOAC newslettersTwo newsletters on one sign-up app: Behind the Diary, Bartlett’s Sunday letter (“Join 450K subscribers”), and the DOAC episode newsletter, both passing new subscribers through SparkLoop recommendations.View funnel →
The Diary Of A CEO · EcommerceThe 1% DiaryFacebook ads straight to a £35 diary, a free guide for an email that also appears as a £5 line in the £42 bundle, and a free-shipping bar £15 above one item.View funnel →