Blueprint Landing page — "The world's most rigorous testing"

Why it works

Category-level fear, handled well: "UP TO 90% of supplements on the market are mislabeled and full of hidden toxins", answered with a spend figure ($600,000 on ingredient testing in the last year) and a six-item list of what is tested for. The framing is worth noting — "Bryan Johnson relies on Blueprint because he believes it is the most scientifically rigorous food and nutrition in the world" cites the owner of the company in the third person, as though he were an independent authority endorsing it.