Bryan Johnson

Founder of Blueprint, and the protocol it sells.

Bryan Johnson in a Blueprint adAd · Blueprint

Johnson documents his own longevity regimen in public and sells its components as Blueprint. That makes his funnels unusual to read: the founder is not endorsing the product, he is the demonstration, and the copy leans on it hard — “Bryan Johnson takes this daily”, a comparison table whose rows include “Consumed by Bryan Johnson”, and a landing page that cites him in the third person as the reason to trust the company he owns. The ads run from his personal page rather than a brand page, so the face arrives before the product does.

The ladder

Every funnel Bryan Johnson runs, sorted by what it asks of you. The cheap rungs are doors to the expensive ones.

  1. A quiz

    Eleven questions, then an email

  2. $46.55 to $124.95

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