Blueprint funnels
Bryan Johnson's longevity supplement line, sold through two funnels that never meet.
Blueprint sells the protocol its founder follows publicly, which makes the founder the proof and the product the evidence. Two funnels are captured here, and the interesting thing is that they run side by side without touching: a thorough eleven-question protocol quiz that personalizes a basket but barely tries to capture an email, and a paid-social line that skips every question and sells the same flagship product at a deeper discount. Neither one links to the other on a phone.
Behind Blueprint
Blueprint · EcommerceLongevity Mix Subscription PageNo quiz, no gate, no email — one long page that argues the category and then defaults you to a three-month subscription.View funnel →
Blueprint · EcommerceProtocol QuizAn eleven-question quiz that genuinely personalizes a basket, then asks for an email as an afterthought and forfeits the list.View funnel →
Blueprint · EcommerceProtocol QuizAn eleven-question quiz that genuinely personalizes a basket, then asks for an email as an afterthought and forfeits the list.View funnel →