Blueprint Landing page — Clinically-backed ingredients + founder proof

Why it works

A swipeable carousel of thirteen actives, each with its own "Why we chose it:" line — the page's most substantial section, and the one doing the real work of justifying the price. It is followed immediately by "Bryan Johnson takes this daily", which tells the origin story as a simplification ("he was taking over 100 pills a day. To simplify the protocol, we packed 13 Longevity Actives into a daily drink"). Note the count drifting again: the hero says 12, this carousel holds 13.