The DOAC Shop’s main product, sold straight from Facebook. The OnePercent page runs the same two lines of copy as a plain product ad and as partnership ads under Steven Bartlett’s name and face, and every version lands on the £35 diary’s product page. The ads’ display link points at the Conversation Cards, a leftover from an earlier campaign.
Around the product page, the shop works on the order size. A popup gives away the “1% Lock In Guide” for an email, and the same guide is a £5 line in the £42 Lock In Bundle’s “£72 total value”, which the announcement bar on every page pushes with a deadline: the end of 2026. Free shipping starts at £50, £15 more than one diary, and the product page’s suggestions are two £25 card decks. Checkout ticks the newsletter box by default and says the email is used for “cart reminders”, so an abandoned checkout still leaves an address behind.
What was not captured: what the Lock In popup sends, the abandoned-cart emails, and anything after payment. The walk stopped at the card fields.
