Ad
The Diary Of A CEO Ad — “Do you ever feel like no one else thinks the way you do?”
Why it works
The Behind the Diary ad, with the newsletter’s name in small type at the top of the creative. It pitches against other newsletters: “Most newsletters focus on insights and value. This one is about connection.” The button is “Sign Up”, and the only link is a privacy policy, which is how a Facebook instant form shows in the Ad Library: the sign-up happens inside Facebook, with no website in between.
Facebook lead ad (instant form) · page Steven Bartlett · started 6 Oct 2026
The copy, in full
Do you ever feel like no one else thinks the way you do? If that’s you, this newsletter might hit home. The biggest lie we’re sold is that we have to blend in to succeed - to do everything the same way as the person next to us. I wanted this newsletter to be different. Most newsletters focus on insights and value. This one is about connection. It’s about sharing my honest, real experience - even the parts I haven’t figured out yet. Every Sunday, I write down exactly what’s going on in my head. Sometimes it’s an unconventional insight about building a business. Sometimes it’s an unfiltered look into my personal life. My hope is that, in some small way, it helps you navigate yours too.