How Acquisition.com’s roadmap quiz works
The roadmap is the biggest thing Hormozi’s page advertises: 76 live ads, more than twice the volume behind the Scaling Frameworks funnel. It is also the more elaborate of the two.
The ads promise a personalised roadmap and ask the visitor to “answer a few questions”. What follows is six screens of a HubSpot form, one ask at a time. A name, an email, a phone number and a shipping address come first. Only then does the form ask about the business, in six dropdowns on a single screen, and one of them, annual revenue, decides where the visitor goes next.
The line is $250,000. Below it, the visitor lands on a page that points them at a Scaling course. At or above it, they get a video sales letter for a two-day, $5k workshop in Las Vegas with a booking widget underneath. The same qualifying question appears on the Scaling Frameworks form with the line at $100k, so the company is using two different definitions of a lead worth pitching depending on the ad that brought them in.
The ownership question does not route. A visitor who answers “I am an employee” at $3M–$10M still gets the workshop pitch. Only the revenue dropdown is wired to the decision.
What was not captured: the delivery email and any nurture that follows it, the what a “Comment MAP” commenter is sent, and the booking calendar itself. The iClosed widget renders but its slot list sits behind a form that takes a phone number, which we did not submit to a sales dialler.
