Russell Brunson

Brunson sells the tool that builds funnels by running funnels in public, and most of them have the same shape: something free or nearly free up front, like a book for the cost of shipping or a five-day challenge, and a paid offer right behind it. The One Comma Club Challenge makes that unusually plain. The first thing a new registrant is offered, before the challenge has even started, is a “free VIP upgrade” that turns out to be a ClickFunnels trial.

The brands on this page are one company group. At the top is Prime Mover, his holding company. Beneath it are Etison, which makes ClickFunnels and OfferLab, and Marketing Secrets, which sells his frameworks as a monthly AI subscription. You can tell them apart by the page footers, which name two addresses: Etison’s in Georgia and Prime Mover’s in Idaho. ClickFunnels is the one thread through all of them: every funnel here is built on it, whichever company’s name is at the bottom. Only some are built to sell it, though. The challenge sells ClickFunnels directly, and Marketing Secrets AI is “built by the ClickFunnels team”. The book and video funnels hide their offers until you pay or press play, so whether they lead back to ClickFunnels too hasn’t been checked.

He is the voice of the letters and videos across every brand he runs, but the ads mostly don’t come from him. His personal page has been dark since early September 2026, and the challenge ads run from the ClickFunnels page. The page his own website links to has never advertised at all.