ClickFunnels funnels
Funnel-building software, sold through the funnels it teaches you to build.
ClickFunnels is made by Etison LLC, which sits under Brunson’s holding company, Prime Mover. Every Brunson funnel on this site is built on it: the Prime Mover, Marketing Secrets and OfferLab pages all load from ClickFunnels, and several carry the “Powered by ClickFunnels” badge. So even the funnels that sell something else double as a working demo of the software.
As the thing being sold, though, it is harder to spot than that suggests. The company’s paid advertising rarely pitches the software head-on. It pitches free live challenges instead: five days of training on making your first $1,000 online. The ClickFunnels trial arrives as the first upsell after registering, and a high-ticket certification bundle with lifetime ClickFunnels access is sold at the end.
The challenges run as rolling cohorts. The same ads keep running while the dates move forward, so the brand can retarget one cohort with “your offer is about to expire” while recruiting the next with the same creative.
