Selling Online Challenge (Prime Mover) — a VSL funnel teardown
ProductInfo-product
TypeVSL
CategoryMake money online
How the Selling Online funnel works
The domain has changed its job. sellingonline.com was a live three-day “Selling Online Challenge” with a $100 one-time ticket, advertised from Russell Brunson’s page through the end of 2025. It now sends browsers to a Prime Mover video sales letter.
The ads were real challenge ads. Five Ad Library ads from Russell Brunson’s page pointed at sellingonline.com between October 2025 and January 2026: two October videos selling the $100 challenge, and a January advertorial about it. Three are shown here.
The page is only a video. It is a 21:40 video and an “Enable sound” button, with no headline, no copy and no button. A plain request for the domain still gets the old challenge page’s title, but a browser is redirected in script, so the redirect is easy to miss.
The old challenge now feeds the holding company’s own offer. Everything, the offer included, is in the video, and the offer is not captured. The Prime Mover site’s main action is “Request Strategy Session”, which suggests the video leads to a call.
Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.
The October ads sell a live three-day challenge for $100 with dates and scarcity. The January ad drops the price and Brunson's name and tells it as an article "By Sarah L., Contributor" about a coach who found the event.
sellingonline.com was a $100, three-day challenge advertised through the end of 2025. A browser is now redirected in script to a Prime Mover video page, so the old ads' traffic feeds the holding company's own offer.
3
Nothing on the page but the video
The page is a 21:40 video and an "Enable sound" button, with no headline, copy or button. The viewer has to watch before there is anything to act on.
What the video sells was not captured. The Prime Mover site's main action is "Request Strategy Session", which suggests a call, but that is not confirmed.
Retain
Attract
Sell
Made for a big screen
See all 5 steps as one map
On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.
The October ads sell a live three-day challenge for $100 with dates and scarcity. The January ad drops the price and Brunson's name and tells it as an article "By Sarah L., Contributor" about a coach who found the event.
sellingonline.com was a $100, three-day challenge advertised through the end of 2025. A browser is now redirected in script to a Prime Mover video page, so the old ads' traffic feeds the holding company's own offer.
3
Nothing on the page but the video
The page is a 21:40 video and an "Enable sound" button, with no headline, copy or button. The viewer has to watch before there is anything to act on.
What the video sells was not captured. The Prime Mover site's main action is "Request Strategy Session", which suggests a call, but that is not confirmed.
