Landing page

Peterson Academy Landing page — “5 Reasons Why 64,029 Students Have Already Joined”

Why it works

The page most of the ads point at (159 found). A listicle with five numbered reasons (110+ courses, professors from MIT, Harvard and Oxford, a community, mobile, and a 7-day money-back guarantee), then a single price card: $500 a year, “less than the cost of a single college class”. No nav, three “Join the Academy” buttons, each tagged for the checkout (from=listicle-hero, landing-enrollment-card, listicle-footer). The headline number is live: it read 64,029 on the first visit and 64,021 an hour later, so it counts current members and falls as people leave.

See it live

Peterson Academy — “5 Reasons Why 64,029 Students Have Already Joined” (mobile)