Ad
Peterson Academy Ad — “The West’s Founding Document”
Why it works
A course launch from Peterson’s own page: one course, named in the headline and the copy. The click doesn’t go to that course. It lands on the generic “5 Reasons” page, which never mentions the Sermon. Another copy of the same ad goes to the Bible page instead, so the Academy is running both destinations against each other.
Facebook video ad · page Dr Jordan B Peterson · started 21 Aug 2026 · links to petersonacademy.com/5-reasons
The copy, in full
The Sermon on the Mount is the longest continuous discourse attributed to Christ, and arguably the founding document of the West. For two thousand years it has shaped law, ethics, and the moral imagination of the West. It's the kind of course you finish and wonder how you went your whole life without hearing it. The Sermon on the Mount. Now available at Peterson Academy.