Blueprint Landing page — "Take the Quiz" — desktop nav only

Why it works

The entry point, and the funnel's first surprise: no ad points here. A 40-ad Facebook Ad Library scrape of the same brand resolved to five destinations, every one a product page — this quiz gets no paid traffic at all. What it gets instead is the most prominent button on the desktop site, a solid navy pill among four plain text links. The two images are deliberately paired: the mobile nav on the left has no quiz in it, because all nine quiz links on the homepage sit inside a `.featured-blocks.desktop` container that is display:none below the desktop breakpoint. So a funnel with no paid traffic is also invisible to every phone. The nav CTA also points at /pages/find-my-protocol rather than /pages/protocol-quiz — two self-canonical, indexable URLs serving the identical quiz.