Sales Team Scaling Kit (Acquisition.com) — a Call booking funnel teardown
ProductCoaching/Services
TypeCall booking
CategoryBusiness coaching
How Acquisition.com’s sales-kit funnel works
The ad offers “something I charge for” and gives it away: a 21-minute sales-comp training and a four-tool workbook for owners with a sales team. The form behind it is four screens (name, email, phone, then five dropdowns) and the last screen sorts the lead.
It sorts on two things. Annual revenue of $250k or more and an owner who holds the majority or half of the business gets a page that confirms the kit and pitches a two-day Sales Workshop in Las Vegas with a booking widget. Everyone else, under $250k, a minority owner, or an employee, gets a plain thank-you with nothing to sell.
Two nuances. The audience in the copy (“over a million a year”) is not the audience the gate lets through ($250k and a real owner), so the funnel is more permissive than it sounds. And of the three Acquisition.com forms we have walked, this is the only one where ownership routes: on the Roadmap and the Frameworks form, an employee is still pitched.
Not captured: the kit’s delivery email, the booking calendar (it sits behind a phone-number form and was not submitted), and the $10M–$30M and $30M+ revenue bands.
Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.
The ad says there is a link to schedule a call on the thank-you page, so the visitor arrives expecting it. The qualified page then delivers it under a note that the call is not required.
The ad says "over a million a year" and the page narrows to "$1M+", but the form sends anyone at $250k or more to the pitch. The audience named in the copy is four times larger than the one that is filtered out.
Revenue alone does not decide it. A $3M–$10M business with a majority or 50/50 owner gets the sales workshop; the same business with a minority owner or an employee at the keyboard gets a thank-you. The Roadmap and the Frameworks forms, the other two walked, collect ownership and ignore it.
The kit is confirmed in one line, then the page says "We're selecting only 100 businesses" and plays a note from Alex above a booking widget. It greets the lead by first name, so the pitch reads as the next step for them rather than an ad.
Retain
Attract
Capture
Nurture
Sell
Made for a big screen
See all 6 steps as one map
On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.
The ad says there is a link to schedule a call on the thank-you page, so the visitor arrives expecting it. The qualified page then delivers it under a note that the call is not required.
The ad says "over a million a year" and the page narrows to "$1M+", but the form sends anyone at $250k or more to the pitch. The audience named in the copy is four times larger than the one that is filtered out.
Revenue alone does not decide it. A $3M–$10M business with a majority or 50/50 owner gets the sales workshop; the same business with a minority owner or an employee at the keyboard gets a thank-you. The Roadmap and the Frameworks forms, the other two walked, collect ownership and ignore it.
The kit is confirmed in one line, then the page says "We're selecting only 100 businesses" and plays a note from Alex above a booking widget. It greets the lead by first name, so the pitch reads as the next step for them rather than an ad.
