Ad
Acquisition.com Ad — Marketing Workshop video ad
Why it works
The ad explains why the workshop exists before it sells it: Hormozi says he did not want "the brand of a marketer", and changed his mind because of what AI now lets them do. Scarcity is a claim about the past ("the last marketing workshop sold out in 12 hours"). The qualifier is in the last line, "a business owner doing $1m+ a year", and the call to action is to book a call, not to buy. The page it points at calls this "our first ever Marketing Workshop"; the copy talks about a previous one.
Running since 11 Aug 2026 · 32 live ads to this page (17 video and 6 still with this copy, 4 dynamic-catalog, 5 other video) · Facebook, Instagram, Audience Network, Messenger, Threads
The copy, in full
We finally launched a marketing workshop. A whole new 2-day experience here in Vegas. I've been pretty deliberate about NOT running a marketing workshop until now. Not because we couldn't. I didn't want the brand of a marketer. I wanted the brand of a business person. But marketing has changed so much in the last 18 months that I can't sit on what we've figured out anymore. The stuff we're doing right now with AI is so cool, and it's working so well, that I figured if I show you what we're doing and your business grows because of it, you'll like us more. So we're doing this. Two days in Vegas. Our scaling workshop is always sold out a few months in advance. The last marketing workshop sold out in 12 hours. This one will probably sell out faster since so many people have asked us for it. If you’re a business owner doing $1m+ a year, click and book a call to see if it’s a good fit.