Landing page
ScoreApp Landing page — "Scorecard marketing turns clicks into qualified leads", with the book
Why it works
The one page in the set with an extra offer. A section headed "Daniel Priestley wrote the book. We built the platform" adds a second button, "Create your free account + get the book", and promises "Create your free account and we'll send you a copy". A free software plan comes with a physical copy of the co-founder's book, so the book becomes a reason to sign up, and its reader is already using the product it describes.
