ScoreApp funnels
Quiz and scorecard software whose own funnels are built in it, and sold on its co-founder's name.
ScoreApp makes scorecards: quizzes that give each visitor a personalised result and tell the business who is ready to buy. Its Facebook page had 172 ads in its library and 34 live on 5 October 2026, in two groups. Most of them offer a free 20-minute masterclass from co-founder Daniel Priestley. The rest sell the free plan directly, one landing page per job.
Almost every page in its funnels is built in ScoreApp itself, including the masterclass opt-in and the quiz that recommends a plan. Between these evergreen campaigns the account runs short ones: a live webinar or a paid accelerator every few weeks, and seasonal discounts.
Behind ScoreApp
ScoreApp · SaaS$1M Lead Gen System MasterclassA free 20-minute masterclass sold on Daniel Priestley's name, on an opt-in page that is itself built in the software it goes on to sell.View funnel →
ScoreApp · SaaSFree Account Campaign PagesFour landing pages, one per job, all ending at the same free sign-up, with a seven-question quiz waiting for anyone not ready to commit.View funnel →
ScoreApp · SaaSFree Account Campaign PagesFour landing pages, one per job, all ending at the same free sign-up, with a seven-question quiz waiting for anyone not ready to commit.View funnel →