Awaken the Giant Within Free Book (Tony Robbins) — a Book funnel teardown
ProductInfo-product
TypeBook
CategoryPersonal development
How the Awaken the Giant Within funnel works
This is Robbins’ free-plus-shipping book offer for the 35th anniversary of Awaken the Giant Within. The landing page opens with “Tony Is Celebrating 35 Years of Awaken the Giant Within by Giving You the Book—Free”, and the visitor only has to cover shipping.
Scarcity carries the page. A top bar says only a few free copies remain, and the story beneath says every copy went within 2 days of release before Tony made a few more available. The ads have been running since June, so the line has been in use for months. All five buttons open the same order-form widget, which stays hidden until one is pressed.
The shipping charge is the sale. It turns a reader into a customer with a card on file. The checkout, the shipping price, any order bump and any one-time offers after payment are not captured, because the form was not completed.
Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.
One opens on Robbins at 17 washing dishes in a bathtub, one on a woman saving habit videos at midnight, one on the internet giving "less direction than ever". All three end "Just pay shipping" and open the same page.
A top bar says "ONLY A FEW FREE COPIES REMAINING", and the page says every copy went in 2 days before Tony made a few more available. The ads have been running since June.
Five buttons all open one order-form widget, hidden until pressed. Paying shipping puts a card on file, though the shipping price and anything after payment were not captured.
Retain
Attract
Capture
Sell
Made for a big screen
See all 5 steps as one map
On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.
One opens on Robbins at 17 washing dishes in a bathtub, one on a woman saving habit videos at midnight, one on the internet giving "less direction than ever". All three end "Just pay shipping" and open the same page.
A top bar says "ONLY A FEW FREE COPIES REMAINING", and the page says every copy went in 2 days before Tony made a few more available. The ads have been running since June.
Five buttons all open one order-form widget, hidden until pressed. Paying shipping puts a card on file, though the shipping price and anything after payment were not captured.
