Ad
Understand Myself Ad — “Self awareness is fundamental.”
Why it works
A captioned video of a young man talking to camera (the poster frame isn’t Peterson), with four plain sentences of copy and no offer. Nothing in it can go out of date: no price, no deadline, no course count. It has run for nearly three years. Five of the seven Understand Myself ads active in October 2026 started on the same day in December 2023.
Facebook video ad · page Dr Jordan B Peterson · started 23 Dec 2023, still running 7 Oct 2026 · links to understandmyself.com/get-understand-myself
The copy, in full
Self awareness is fundamental. If you understand yourself, you can identify niches in the economy or social world that are best suited to you. The assessment takes 15-20 minutes and will give you a comprehensive view of your personality. Click Learn More for more information.