Unshakeable Business Workshop (Tony Robbins) — a Tripwire funnel teardown

ProductInfo-product
TypeTripwire
CategoryBusiness education
Tony Robbins — "Start Now | Only $97" ad

How the Tony Robbins Unshakeable Business funnel works

This is a $97 tripwire (“Only $97 Today”, against a “$197 Value”) for a recorded workshop on Tony’s “8-trigger” framework for anticipating market shifts. It is open about its place in the ladder: it offers the core of Business Mastery “at a fraction of the cost”.

The page is the RPM template with the product swapped, and the swap is incomplete. The P.S. still asks about stopping time management and designing your life, and invites readers to join those who “transformed their productivity”. The Terms link goes to /rpm-terms. The FAQ calls the workshop “recorded during a one-time event… available for a limited time”, on ads that have run since April.

Not captured: what comes after payment. Whether buyers are offered Business Mastery straight away was not seen without paying.

Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.

Attract

1"Start Now | Only $97" adTony Robbins — "Start Now | Only $97" ad
1"Stop Reacting to Market Shifts. Start Anticipating Them." adTony Robbins — "Stop Reacting to Market Shifts. Start Anticipating Them." ad
1"Your edge isn't more hustle. It's vision." adTony Robbins — "Your edge isn't more hustle. It's vision." ad

Three ads sell one eight-trigger system

Each ad pitches the same "8-trigger" pattern system for anticipating market shifts. Two put "$97" in the copy; the third leaves the price out and names the offer in the link bar.

Capture

Nurture

Sell

23"Tony Robbins Is Teaching the Exact Decision-Making Framework He's Used to Build Over 120 Businesses Worth $22 Billion."Tony Robbins — "Tony Robbins Is Teaching the Exact Decision-Making Framework He's Used to Build Over 120 Businesses Worth $22 Billion."

The $97 admits it is the cheap rung

The page says entrepreneurs "have paid thousands of dollars" at Business Mastery, and this is the core "at a fraction of the cost". "Only $97 Today" sits against a "$197 Value".

3After the $97 payment (not captured)Tony Robbins — After the $97 payment (not captured)

The page names what comes next

By naming Business Mastery, the page points buyers to the bigger product. Whether it is offered right after payment was not captured.

Retain

Made for a big screen

See all 5 steps as one map

On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.

  1. Tony Robbins — "Start Now | Only $97" adAd"Start Now | Only $97" ad
  2. Tony Robbins — "Stop Reacting to Market Shifts. Start Anticipating Them." adAd"Stop Reacting to Market Shifts. Start Anticipating Them." ad
  3. Tony Robbins — "Your edge isn't more hustle. It's vision." adAd"Your edge isn't more hustle. It's vision." ad

    Three ads sell one eight-trigger system

    Each ad pitches the same "8-trigger" pattern system for anticipating market shifts. Two put "$97" in the copy; the third leaves the price out and names the offer in the link bar.

  4. Tony Robbins — "Tony Robbins Is Teaching the Exact Decision-Making Framework He's Used to Build Over 120 Businesses Worth $22 Billion."Sales page"Tony Robbins Is Teaching the Exact Decision-Making Framework He's Used to Build Over 120 Businesses Worth $22 Billion."

    The $97 admits it is the cheap rung

    The page says entrepreneurs "have paid thousands of dollars" at Business Mastery, and this is the core "at a fraction of the cost". "Only $97 Today" sits against a "$197 Value".

  5. Tony Robbins — After the $97 payment (not captured)Upsell/OTOAfter the $97 payment (not captured)

    The page names what comes next

    By naming Business Mastery, the page points buyers to the bigger product. Whether it is offered right after payment was not captured.

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