Rapid Planning Method Course (Tony Robbins) — a Tripwire funnel teardown

ProductInfo-product
TypeTripwire
CategoryProductivity
Tony Robbins — "Make Your Biggest Dreams a Reality" ad

How the Tony Robbins RPM course funnel works

This is a $29 tripwire, the cheapest paid offer on the site. The letter sets the Rapid Planning Method against to-do lists and boils it down to three questions: what do I want, why, and how. The retail price is shown as $47, with a 30-day money-back guarantee.

There is no separate checkout. The order form is built into the sales page, and every button scrolls down to it. Two order bumps sit under the $29 line: the “Success Focus Kit” for $39 and “4 of Tony’s Most Popular Coaching Sessions” for $77, so the cart can reach $145 before the card is entered.

The package leads to the coaching call. It includes a “Complimentary Pathway to Power Strategy Session”, the same free session the coaching funnel offers. Anything offered after payment is not captured, and neither is whether the strategy session is booked automatically.

Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.

Attract

1"How Tony Robbins Runs 110+ Companies" adTony Robbins — "How Tony Robbins Runs 110+ Companies" ad

$29 is the starting price

The page says "Only $29 Today", from a "$47" retail price. Two order bumps sit under it, the "Success Focus Kit" for $39 and "4 of Tony's Most Popular Coaching Sessions" for $77, so the cart can reach $145.

Capture

Nurture

Sell

123"The Planning System Tony Robbins Has Used for 25 Years to Build Multiple Billion-Dollar Businesses"Tony Robbins — "The Planning System Tony Robbins Has Used for 25 Years to Build Multiple Billion-Dollar Businesses"

The checkout is the sales page

The order form is built into the page, and every button ("YES! GIVE ME IMMEDIATE ACCESS FOR ONLY $29!") scrolls down to it. There is no separate checkout page.

3After the $29 payment (not captured)Tony Robbins — After the $29 payment (not captured)

Every buyer gets a coaching call

The package includes a "Complimentary Pathway to Power Strategy Session", the same free session the coaching funnel offers. Whether it is booked automatically was not captured.

Retain

Made for a big screen

See all 5 steps as one map

On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.

  1. Tony Robbins — "Make Your Biggest Dreams a Reality" adAd"Make Your Biggest Dreams a Reality" ad
  2. Tony Robbins — "End burnout with Tony's proven method" adAd"End burnout with Tony's proven method" ad
  3. Tony Robbins — "How Tony Robbins Runs 110+ Companies" adAd"How Tony Robbins Runs 110+ Companies" ad

    $29 is the starting price

    The page says "Only $29 Today", from a "$47" retail price. Two order bumps sit under it, the "Success Focus Kit" for $39 and "4 of Tony's Most Popular Coaching Sessions" for $77, so the cart can reach $145.

  4. Tony Robbins — "The Planning System Tony Robbins Has Used for 25 Years to Build Multiple Billion-Dollar Businesses"Sales page"The Planning System Tony Robbins Has Used for 25 Years to Build Multiple Billion-Dollar Businesses"

    The checkout is the sales page

    The order form is built into the page, and every button ("YES! GIVE ME IMMEDIATE ACCESS FOR ONLY $29!") scrolls down to it. There is no separate checkout page.

  5. Tony Robbins — After the $29 payment (not captured)Upsell/OTOAfter the $29 payment (not captured)

    Every buyer gets a coaching call

    The package includes a "Complimentary Pathway to Power Strategy Session", the same free session the coaching funnel offers. Whether it is booked automatically was not captured.

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