NP Digital funnel — a Call booking funnel teardown
ProductCoaching/Services
TypeCall booking
CategoryMarketing agency
How the NP Digital consulting funnel works
Fifteen ads from Neil Patel’s own page each pitch a different vertical, and they split into two paths. The non-local-service ads (AI-search anxiety, e-commerce, “NP Lead Engine”) end on one consulting page. The local-service ones, roofers and plumbers, use an FB.ME link and open Messenger click-to-chat instead of a webpage.
The landing page is one form. There is no free tool, lead magnet or price. It asks for name, email, website, monthly marketing budget and phone behind a “Book a call” button. The budget field is the qualifier, so leads are screened before a human talks to them. The ad’s “full system” list (creative, funnel, tracking, optimization, conversion) previews the page’s Focus Areas almost item for item.
Two steps are not captured. The Messenger conversation could not be walked in a browser capture, and the form was not submitted, so the strategy call step is also a placeholder.
Funnel canvas — drag to pan, scroll or use the buttons to zoom. Each node links to that step's page.
Fifteen ads on Neil Patel's page each pitch one vertical, with his name next to the agency's. The ads preview what the page then lists, such as the "full system" of creative, funnel, tracking, optimization and conversion.
The landing page has no price, tool or lead magnet, only a form asking for name, email, website, monthly marketing budget and phone behind "Book a call". The budget answer qualifies leads before a human talks to them.
Retain
Attract
Capture
Sell
Made for a big screen
See all 5 steps as one map
On a computer this funnel opens as a canvas: every page at full length, side by side, with the arrows between them and the moves that make it work. A phone screen can't hold it, so here it's a list.
Fifteen ads on Neil Patel's page each pitch one vertical, with his name next to the agency's. The ads preview what the page then lists, such as the "full system" of creative, funnel, tracking, optimization and conversion.
The landing page has no price, tool or lead magnet, only a form asking for name, email, website, monthly marketing budget and phone behind "Book a call". The budget answer qualifies leads before a human talks to them.
