Ad
Salesforce Ad — Google: the report sold as sales tips
Why it works
On Google the report is sold as advice (“Best Sales Tips & Practices”, “What’s Trending in Sales”), headlines written for what people search for, with the report’s name tacked on. Ten versions turned up; most say “more than 4,000 sales professionals”, close to the report’s 4,050, but one says “more than 5,500”, which doesn’t match the report it advertises. The version with an image shows Salesforce’s cartoon mascots, not the report cover the other channels use.
Google text ads · advertiser Salesforce, Inc. (AR14047752120044617729) · CR00742201487261696001, US, last shown 8 Oct 2026 · CR16685094801246257153, with an image, last shown 9 Oct 2026. The cached landing page also shows a Google Display click (utm_source=googledisplaynetwork, objective pg-int); no State of Sales display banner turned up in the 3,300 of about 20,000 recent image ads checked
“Best Sales Tips & Practices - State of Sales Report”, with the 5,500 figure. Shown in the US. 
“State of Sales Report. The latest insights driving productivity & growth for more than 4,000 sales professionals.” Most of the ten State of Sales text ads found use this figure. 
“What’s Trending in Sales - State of Sales Report”, display URL salesforce.com/state-of-sales, with an image of Einstein and Astro at a dashboard: “Explore all of the global insights in the latest State of Sales report. Read the report.”
The copy, in full
Best Sales Tips & Practices - State of Sales Report Learn how companies are using AI & enablement tactics to turn sales reps into MVPs. The latest insights driving productivity & growth for more than 5,500...