Ad
involve.me Ad — LinkedIn ads (small text ads, plus posts by the CEO and staff)
Why it works
LinkedIn does two jobs. The small text ads in the side column repeat the Facebook pitch ("No more tool stitching") and try a buyer no other channel mentions: coaches ("Scorecards for Coaches"). The boosted posts are written by people, not the brand. The CEO argues that Google's AI answers are killing website traffic and that "dumb" funnels should become quizzes. A staff member shares stats that lead to the company blog. These posts sell the idea, not the tool, and most have no link at all. One even promotes the CEO's TEDAI Vienna event, which has nothing to do with the product.
17 ads · 12 small text ads and 5 boosted staff posts · text ads ran 21 Jul – 12 Sep 2026 · English in the Netherlands and Nordics, German in Germany, Austria and Switzerland · none in the US
"No more tool stitching". The Facebook pitch, squeezed into a two-line ad. Shown over a million times, mostly in the Netherlands, Sweden and Denmark. 
"Coaches: meet involve.me". No other channel mentions coaches. LinkedIn is where involve.me is trying them out as customers. 
"Scorecards for Coaches". It uses the coach's own word ("scorecard") instead of involve.me's ("quiz funnel"). Speaking the buyer's language is the whole trick. 
"involve.me für Coaches". The German version, for Germany, Switzerland and Austria. 
"Schluss mit Tool-Chaos" ("End the tool chaos"). The same pitch, rewritten for German readers rather than translated word for word. 
The CEO's post "Stop building 'dumb' funnels", with a before-and-after picture: a form that turns people away versus a quiz that recommends the right product. It sells the idea behind the product, in the founder's voice, with no link. 
"Google's AI Overviews just declared war on your top-of-funnel." The CEO uses the fear of losing Google traffic to argue for quizzes and calculators on your own site. 
"Agencies, this is for you. 79% of leads never convert…" A staff member's post that links to a blog article with five sign-up buttons in it. 
"Hey {first_name}, here is your free whitepaper." Cute." A stats round-up that pokes fun at fake personalisation, then sends readers to the blog. 
The CEO's post promoting TEDAI Vienna 2026. Company ad money spent on the CEO's event, not the product.