Ad

involve.me Ad — Google ads (search, display and YouTube)

Why it works

involve.me's oldest channel, and the one that sells the tool rather than the big idea. There's a search ad for each thing people look for (quiz maker, calculator builder, landing page builder, form builder, funnel builder), and each one lands on that tool's own page. Some ads show the starting price, "from $29.00/mo", right in the search results. The set also shows its age: an old "User Engagement Platform" ad and a classroom-quiz ad for teachers are still running. The few video ads look like Google made them automatically from involve.me's pictures and text.

214 ads since May 2022 · 44 shown in the week before capture · mostly in the US, then the UK, Germany and Austria

  1. involve.me — Google ads (search, display and YouTube) (screen 1)
    "Lead Generation Quiz | involve.me". The ad's headline is the page's own title, word for word, so the searcher sees exactly the page they'll land on.
  2. involve.me — Google ads (search, display and YouTube) (screen 2)
    "Make a Quiz in Minutes", with extra links and "View 3 prices from $29.00/mo". The price is shown before anyone clicks, so nobody reaches the pricing page surprised.
  3. involve.me — Google ads (search, display and YouTube) (screen 3)
    "involve.me calculator builder". It lands on the calculator page, which opens with a box to describe your calculator, not a sign-up form.
  4. involve.me — Google ads (search, display and YouTube) (screen 4)
    "Free Landing Page Builder – AI Landing Page Generator". "Free" and "AI" are the two words doing most of the work across these ads.
  5. involve.me — Google ads (search, display and YouTube) (screen 5)
    "Free AI Form Generator — Describe what you need, AI builds it." The ad promises exactly what the page delivers: you describe it, and the AI builds it.
  6. involve.me — Google ads (search, display and YouTube) (screen 6)
    "involve.me™ Funnel Builder – Drive More Conversions". Older wording, probably still sending people to the older funnel-builder page.
  7. involve.me — Google ads (search, display and YouTube) (screen 7)
    "Compare plans in 1 minute – Start free, no card needed". The ad for people who search the name, with links straight to pricing and features. They already know involve.me, so they're sent to the decision, not the pitch.
  8. involve.me — Google ads (search, display and YouTube) (screen 8)
    "The User Engagement Platform". Still running, and nothing like how involve.me describes itself today.
  9. involve.me — Google ads (search, display and YouTube) (screen 9)
    "Quizzes For Students | Classroom Quiz". An ad for teachers, from a product that now sells almost only to marketers.
  10. involve.me — Google ads (search, display and YouTube) (screen 10)
    A display ad: "Try for Free", over a real quiz screen ("What department are you currently working in?"). It shows the product instead of arguing for it.
  11. involve.me — Google ads (search, display and YouTube) (screen 11)
    One of the YouTube ads: a hand tapping a phone, selling a "Form Builder". It looks like a stock Google template filled in with involve.me's images, still using the product's old name for itself. YouTube isn't really a channel here, just an add-on.